Video marketing: The ultimate guide (You’ll only need this)
CEO and Co-Founder of digital marketing agency MakeWebBetter, Himanshu Rauthan provides a comprehensive guide to video marketing.
The post Video marketing: The ultimate guide (You’ll only need this) appeared first on Search Engine Watch.
7 KPIs to Measure Traditional Media Buy Success with Digital Analytics
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Post from Matt LaMontagne
What can we learn from the winners and losers of organic search in 2016?
Who were the winners and losers of organic search in 2016?
The content placement pitch: back to basics
Claire Thompson takes us back to basics on the art of ‘pitching’ content to the media, bloggers and webmasters.
Post from Claire Thompson on State of Digital
The content placement pitch: back to basics
ad:tech Sydney: The Death of Platform – The Birth of Brand
Annabel Hodges covers Helen Kellie’s talk on building your brand around your audience at Ad:Tech Sydney
Post from Annabel Hodges on State of Digital
ad:tech Sydney: The Death of Platform – The Birth of Brand
On Avoiding Penalties and Increasing Conversions
A cheat`s guide to avoiding algorithmic penalties and increasing conversions by setting sights a little higher.
Post from Claire Thompson on State of Search
On Avoiding Penalties and Increasing Conversions
Mark Zuckerberg vs Rupert Murdoch: The Battle
Mark Zuckerberg is ‘new money’ and Rupert Murdoch is ‘old money’. They both earned the money themselves, but with different types of media. How they compare
Post from Bas van den Beld on State of Search
Mark Zuckerberg vs Rupert Murdoch: The Battle