Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
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Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive verticals.
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Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
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Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline
Negotiations likely to yield new terms for Search Alliance.
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Yahoo Wants To Syndicate Search To 600,000 Mobile Apps
Flurry gives Yahoo massive mobile reach and developer access.
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Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google’s lead. Gemini’s growth in mobile search traffic share appears to be following that same pattern.
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Report: Yahoo Search Share Up After Firefox Deal, Google Down
According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs…
Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…
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Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured…
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Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of…
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Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account…
Bing: We Added A Border To Our Ads To Make Them More Visible
In response to our post yesterday about the often-invisible background shading on ads in the search engine results, Derrick Connel, Corporate Vice President of Bing Program Management at Microsoft, followed up with Danny Sullivan on Facebook to say: As a small comment on Bing — the ads have 2…
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Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84…
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