The promising post-cookie world
Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in Chrome, VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world.
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What’s left when the cookie goes away?
Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. President of StatSocial, discusses how the demise of the cookie presents opportunities for consumers and data-dependent organizations.
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Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
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