Is Content Syndication Your Secret Weapon to Successful PR?
In this post, we will explain the theory behind content syndication, Google’s own stance, and the benefits it can bring to your business.
Post from Alex Jones
Embarrassing Google
According to today’s Google, what’s best for the searcher is an autogenerated, machine voiced, brief video mentioning the basic name and features of each new product introduced by each major brand. Search for info on Apple’s new 30W USB-C power adapter, for example, and near the top you’ll find an autogenerated video with machine-generated voice, […]
The Dos and Don’ts When Speaking to a Blogger
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!
Post from Jodie Harris on State of Digital
The Dos and Don’ts When Speaking to a Blogger
PR Crisis Management in a Digital World
When a PR crisis happens on the digital landscape, it is verging on the impossible to control. The first steps in ensuring that a crisis doesn’t spread, is prep, prep, prep!
Post from Jodie Harris on State of Digital
PR Crisis Management in a Digital World
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer…
Please visit Search Engine Land for the full article.
5 Tips For Working With A PR Firm To Build Links
We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),…
Please visit Search Engine Land for the full article.
PR is where the Money Is
A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is!
PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than …