Google Nearby Ads – A New Hyperlocal Ad Display Format?

Last week while in SMX I noticed a new hyperlocal, very contextual ad unit that appeared above the Local pack and looked more like the local pack then an ad. Google has been on a tear monetizing local of late with the new ad units in Google Maps and Joy Hawkin’s uncovering of their plan … Continue reading Google Nearby Ads – A New Hyperlocal Ad Display Format?

Google Sends Out Local Sticker with Sophisticated, Personalized AdWords Solicitation

I just received the this Review Us on Google  window sticker enclosed with a very sophisticated and personalized pitch based on the fact that I had a verified Local listing on Google Plus. The sticker was the hook to open the envelope. Once opened I was presented with a very slick, individualized piece of literature. The […]

Why the Local Carousel Make Local Branded AdWords More Important

The new Google Local Carousel provides a striking design at the top of the SERPS that not only provides significant eye candy and for some users a click attractant but also leaves little room below for the display of many organic results. This is true on very large screens but is even more so on […]