Category: ChatGPT Ads

OpenAI sent out emails to advertisers, including me, telling me they have automatically enabled creative enhancements for my ChatGPT Ads. The email says this is starting on October 30, 2026 and I can opt out of creative enhancements or change your set…

OpenAI announced a number of product updates to ChatGPT Ads late Friday. These updates include new visual ad formats, a redesigned conversions page, performance emails, new measurement partners and a bug reporting / product feedback system.

OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?

OpenAI announced “new visual ad format in ChatGPT” that it will be testing “later this month in the US with an initial group of advertisers.” The new visual ad format is an “ad format during image generation in ChatGPT.” So if you ask ChatGPT to make a…

OpenAI just sent out an email to advertisers about new ChatGPT Ads product updates that include several new features. The new features include bulk creation for product feed campaigns, product review status, report conversions beyond your campaign goal…

OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents “let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT,” OpenAI wrote.

We got a number of updates coming from OpenAI about ChatGPT Ads and the ChatGPT Ads Manager, we also suspect that the shopping results coming from ChatGPT only come from those who submit product feeds. The other updates include a plugin for integration…

OpenAI announced it is expanding its ChatGPT Ads service and product to 31 European countries. These countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria.

Sometimes when you look at the ads within OpenAI’s ChatGPT, you might notice an ad from one advertiser first loads and then it quickly blinks and loads a different advertiser. I suspect this is a bit of a deficiency with the ad server, but I am not cer…

OpenAI is testing placing descriptive headings above the ads within ChatGPT responses. I assume it is using AI to generate these headlines above the ChatGPT Ads.

Earlier this week, OpenAI sent an email to advertisers about new ChatGPT Ads Manager product updates. These updates include testing a new multi-product carousel format for product feed campaigns, plus a number of updates to the ad manager itself.

OpenAI is testing a new campaign type named Agent, which allows you to send ChatGPT searchers and users to a Business Agent conversation. So instead of just going to your website, you send them into a chat experience on your website?

OpenAI has released a number of new features and changes to ChatGPT Ads Manager over the past week or so. The latest round of changes include changes to how your daily budget works, budget pacing, conversion-optimized campaigns, geo-exclusions, matchi…

OpenAI has added a new tooltip to the conversions column within the ChatGPT Ads Manager. This tooltip shows the conversion values for View Through Attribution (VTA) and Click Through Attribution (CTA).

OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we’d see two ads from a single advertiser. But now we are seeing examples of two ads from two…

OpenAI added more features to ChatGPT Ads Manager, the ability to exclude your ads from showing based on geo-location and/or audience lists. ChatGPT Ads Manager continues to rapidly add new advertising features to its ad platform.

OpenAI has added new metrics to the ChatGPT Ads manager advertiser control center. The new metrics include Attributed Sales Value and Sales ROAS.