Why Consumer Connection is Important for Brands in 2022
This post was written by: Yuzuka Akasaka, based on Seerfest 2022.
What is the (Perceived) Role of Business in Social Issues?
The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives.
One result is a significant global decrease in trust in institutions like governments and media.…
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Dear Google, What Should Psychics Do?
This post was written by: Kim Dougherty and Leah Hillegas.
COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and counselors, to intuitive advisors and psychics. …
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The 6 Things That Made a Difference in My Virtual Onboarding Experience
2020 has changed A LOT of things, to say the very least. With the switch to working in an office to working from home, naturally companies have adjusted how they onboard new employees. Virtual or not, successful onboarding remains one of the crucial pieces of employee retention. …
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How to Find a Remote Marketing Internship in 2021
This post was written by a Past Seer Intern.
In September 2019, I was a senior marketing major at my university, itching to spread my wings into a digital marketing career.
If you are a senior right now, you’ll understand; finding internships is all that anyone’s talking about right now.…
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A Digital Marketer’s Guide to Crisis Management
Crisis Management in 2021
2020 was unprecedented to say the least. And although the optimist in me hopes for the best in 2021, I have to say I just don’t know.
Marketing can be difficult in such a tremulous time.…
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5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey
Written by: Marianna Morris & Jordan Frank
According to CMOs, What is the Outlook on Marketing Spend in 2020-21?
The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of th…
How Banks Can Minimize Customer Frustration
Written By: Rebecca Feinberg, Joe Meola, Teresa Lopez & Jane Brady.
What Can Banks do to Minimize Long Wait Times, High Call Volumes, and Frustrated Customers?
The percentage of bank Tweets that included the word “sorry” or “apologize” increased by 8,273% from March 14, 2020 to April 15, 2020. …
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How to Plan a Virtual Conference
With a lot of our tasks shifting to online: grocery shopping, schooling, doctor appointments, it’s no surprise that event planners and companies have found a way to adapt to this new way of living to bring together audiences through virtual conferences.…
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Higher Education Tactics for Pivoting During Changing Times
As we’ve continued to monitor the Higher Education industry’s response to our current environment, we’ve come across some interesting admissions tactics used by various universities that we’d like to share!
Read this post for a few takeaways and ideas from our research.…
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Tearing Up Your 2020 Plan, Q&A: How Can You Take Advantage of Public Data if Yours is Limited?
How Can You Take Advantage of Public Data if Yours is Limited?
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Using the data available to you through tools like SimilarWeb, SparkToro, and leveraging public industry reports and competitive data.
But a great baseline for everyone is audience research: surveys, interviews, etc.…
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Tearing Up Your 2020 Plan, Q&A: What are Some Marketing Tips for Higher Education?
What are Some Marketing Tips for the Higher Education Space?
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💡 Tip #1 — Audience Research
Identify the customers who have successfully converted to an online class with a “good” performance (identify what that metric is for your industry) that are unique from your old data set. …
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Tearing Up Your 2020 Plan, Q&A: Which Digital Marketing Channels Will Be Utilized Most?
Which Digital Marketing Channels Will Be Utilized Most?
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Short Answer? Organic Search.
Most companies will shift from paying for a large portion of their traffic to tasking many organic efforts in-house (read: content, email, video, etc.) to gain traffic organically.…
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Tearing Up Your 2020 Plan, Q&A: Why is Being a Generalist Important During Uncertain Times?
Why is Being a Generalist Important During Uncertain Times?
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Industry Changes
Back in 2014, when Google made the decision to block keyword data from PPC campaigns (not provided), the digital marketing industry went nuts trying to find ways to bring it back. …
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Executive POV: The Impact of COVID-19 on Marketing & Advertising Industry
We surveyed members of our leadership team who have purview over Seer’s 100+ clients on the impacts of COVID-19 on their businesses across industries. Enclosed are suggestions to tap into your consumers, leverage data differently, and prepare for a new future.
…
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What You Need to Know About the New Facebook Shops
This post was written by: Jenny Stiles & Michael Sherrod.
Facebook Introduces New Shop Pages
Recently Facebook announced that it was releasing Facebook Shops which allows businesses to sell products to people right on Facebook.
This initiative is meant to help small businesses reach their consumers through an easy-to-build website platform.…
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Tearing Up Your 2020 Plan – Part VI: Using Search to Improve Customer Experiences
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part V: How is Your Customers’ Language Changing?
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part IV: What Google Knows vs What the Marketer Shows
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part II: How to Find What’s Changing, for Whom, and How
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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