All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the…
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Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
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Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it’s hard to tell if your links will even be in place, much less be effective, in the future.
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Auditing customer reviews for organic traffic growth without losing speed or attracting penalties
Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.
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Making website speed and performance part of your SEO routine
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.
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Monitoring web migrations: A checklist for moving from one site to another
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.
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Best practices for qualifying your link opportunities
So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.
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Visualizing your site structure in advance of a major change
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.
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5 local search tactics your competitors probably aren’t using
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
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A site migration SEO checklist: Don’t lose traffic
Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible.
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How to keep your staging or development site out of the index
You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips.
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How we hacked the Baidu link submission script for better indexation
Baidu’s Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly.
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Tips to troubleshoot your technical SEO
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.
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19 technical SEO facts for beginners
Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
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3 ways to improve link equity distribution and capture missed opportunities
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
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SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.
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Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
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Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
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Buying a pre-owned domain? Check these 10 things first
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.
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10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
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