Google brings AMP to email: What does this mean for email marketing?
Google has announced that its open-source project Accelerated Mobile Pages will be coming to email, as part of its plan to turn email into a ‘dynamic, up-to-date and actionable’ service and make the internet faster. What will this change mean for email marketing?
Seven tools to help build relationships and increase your sales
The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help!
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
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