Competitive Analysis for Paid Media: How To Find the Broken Stage
TL;DR
Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Are You Struggling with Market Pressure or Operational Readiness? Use Our 2×2 Framework to Find Out
TL;DR
If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem
A true framework should factor in two variables: what the market is doing to you (market pressure), and what …
Why The Best Strategy for Creator Ads Focuses on Testing and Speed
TL; DR
Brands investing in creator ads may not be taking the right actions to see their desired results
The industry is focused on helping brands find the right creator, when the real problem is about inconsistent performance
One Seer …
The Case of the Missing Click: What Zero-Click Search Actually Means for Paid Strategy
Who doesn’t love a good mystery? I’ve been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin’s recent study showing that less than one-third of Google searches still send a click. But it’s also…
Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities
The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […]
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The secret to an effective client call: The Agenda
We all know that client calls are an important way to convey to the client what you have been working on, the status of their account, and to gain clarity on special projects. How those calls play out relies on having a solid agenda. Not only a solid agenda but one where the client arrives […]
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Google Ads is phasing out Gmail ads – are Discovery ads the answer?
Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the limiting of keywords in the search terms report caused a stir (and rightfully so) and in December, they announced a new update […]
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Your ultimate guide to lead generation using paid media
What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but then they just want to check other options before making a purchasing decision… and never return. If only you had a […]
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Five reasons why SEO should be prioritized over paid media campaigns
Paid media can drive great results but SEO is a strong tool that is just as powerful at less of a cost to you and your business. Elevation Marketing’s Vice President of Strategy and Marketing Services explains why SEO gives more bang for your buck.
The post Five reasons why SEO should be prioritized over paid media campaigns appeared first on Search Engine Watch.
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.
The post Five search reports for ecommerce you can pull now to prep for Q4 appeared first on Search Engine Watch.
Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.
The post Five search reports for ecommerce you can pull now to prep for Q4 appeared first on Search Engine Watch.
[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing exactly where this spend is going, what they are buying, and how it is benefiting them. How can brands push for increased transparency in their dealings with agencies?
Taking Your Audiences to the Next Level
Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks from Arianne Donoghue.
Post from Arianne Donoghue
Audiences – Get Started With Paid Media!
Keywords are losing importance for targeting paid media, while audiences are increasingly valuable. How do you get started with Audience data? Find out how to use the most common platforms to uncover audience insights and apply these in your campaigns in this epic guide from Arianne Donoghue.
Post from Arianne Donoghue
How to create an effective digital marketing strategy
A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one?
10 Local Paid Media Marketing Ideas
In this post we explore 10 ways that businesses who have a local presence can start to capitalise on paid media to help promote their business.
Post from Samantha Noble