The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Post from Gianpaolo Lorusso
Rand Fishkin’s SEO landscape for 2017 after 6 months
During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.
Post from Gianpaolo Lorusso
My First Unconference – Cardiff MeasureCamp II, July 2017
Steve Morgan’s experience at Cardiff Measurecamp II on Saturday 29th July 2017, an unconference event that focuses on web & data analytics.
Post from Steve Morgan
The Best of PPC & CRO from ADworld Experience 2017
The key takeaways of PPC and CRO sessions from the last ADworld Experience conference by Karl Gilis (3rd most influential CRO expert according to PPCHero), David Walker (Segmatic), Marketa Kabatova (uLab) and Samantha Noble (2016 UK Search Personality), who held the most voted seminars and case stories of the event.
Post from Gianpaolo Lorusso
MWC 2017: Connecting with Consumers on Mobile
This blog reviews the major topics at Mobile World Congress 2017 from a digital marketers perspective, noting how today’s innovations and announcements on mobile are changing the way we interact with customers.
Post from Melissa McDonald
A Quick Recap of the International Session of PPC Masters in Berlin
Gianpaolo recaps some of the main concepts shared by the international speakers of PPC Masters in Berlin. Learn about some of the key take aways on State of Digital.
Post from Gianpaolo Lorusso
Web Summit is… HUGE
Gianpaolo recently attended the Web Summit, where there were around 50,000 attendees, which is mind boggling as an event goes outside of sport. He describes what he saw and how it could benefit others, especially those starting out and potential Start Ups looking for VC funds.
Post from Gianpaolo Lorusso
#Inbound16 Highlights from Day 3 and 4
Irina Nica attended Inbound16 in Boston and shares her highlights from the intense days 3 and 4 of this huge digital marketing conference.
Post from Irina Nica
#Inbound16 Highlights from Day 1 & 2
Irina Nica is attending Inbound16 and shares her highlights from the first two days of this huge digital marketing conference in Boston.
Post from Irina Nica
Conversion Jam Rocks
Gianpaolo Lorusso recently attended Conversion Jam – focused on your conversion rate optimisation strategies and shares some of the highlevel take outs from the day.
Post from Gianpaolo Lorusso
AdWords Extended Text Ads are already among us
Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is imminent. Ads will pass from the current 25 characters title + 2 lines of 35 characters to 2 headlines of 30 characters each + 80 of descriptive […]
Post from Gianpaolo Lorusso
Recap Friends of Search 2016 #FOS16
A recap of the third edition of Amsterdam based search marketing conference Friends of Search!
Post from Jan-Willem Bobbink