SEO The LSG Way: Earn Your Knowledge
I love this scene from Jurassic Park People always remember this scene for the could/should line but I think that really minimizes Malcolms holistically excellent speech. Specifically, this scene is an amazing analogy for Machine Learning/AI technology right now. I’m not going to dive too much into the ethics piece here as Jamie Indigo […]
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What Is Going On With The SEO Market?
Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their paid acquisition and suddenly realized how over-reliant/exposed they were on paid. Most businesses had either […]
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Dan Peer Reviews Some Research: Top Keywords by Volume
Hi! I’m Dan! I think the SEO discipline is a research based discipline. One of my favorite concepts is Garbage In, Garbage Out (GIGO), which I’m going to link to rather then explain but I still expect you to read it! Since bad data begets bad research begets bad tactics begets bad outcomes, I think […]
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SEO The LSG Way: Cognitive Bias and False Precision in our SERP Mental Model
DAN THAT IS A MOUTHFUL! In another life I was an academic random internet person, deal with it and move on. So a couple of members of the team have been pushing me to document the Local SEO Guide approach to SEO and a topic came up internally over the past few weeks that I […]
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Should SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new […]
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(Google Search Console + Regex)|(GSC API)?
Hey @methode any chance regex filters coming to the GSC Search Analytics report any time soon? — Andrew Shotland (@localseoguide) August 15, 2015 Well it finally happened. Google Search Console’s Search Performance report now supports regular expressions. So this is great because you can now do cool searches like: But while we waited six […]
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Should An SEO Agency Have Salespeople?
We have never had salespeople. And yet we have grown from one guy working out of his bedroom to almost 20 men and women working out of their bedrooms. We want to keep growing; to support the innovative tools and services the team has created, to give our people more opportunities for career growth, […]
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Your SEO Fire Drill Is Not Our Problem & You Don’t Want It To Be
This is a bit of a self-serving post, but this is an SEO blog so that’s kind of baked into the cake anyhow. I am not saying your SEO agency, or even your in-house SEO team, shouldn’t jump all over a site when it’s SEO is disintegrating in your hands. The team should have a […]
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The SEMRush IPO #SEOSTONK!
Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker: SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y They spent $54 million on marketing last year, for revenue of $125 million. […]
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The Best Top Local SEO Blog Near You 2020!
I did not expect to open my inbox this morning to find that LSG has been voted the Top Local SEO Blog of 2020 on BrightLocal but 2020 has been throwing curve balls all year so why should today be any different? I’d like to thank the Academy, my family, and SEOTwitter, but most of […]
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Moz Local 301s To Uberall
Update: A Mozzer pinged me in a private Slack channel to lmk that they they are punting on listings management and working on relaunching MozLocal with more valuable features. This is slightly at odds with my guess at what happened below (but hey, #blogger), but it sounds like they are looking at baking more “Local” […]
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The SEO Monopoly Hangover
Ben Thompson’s post this week on Microsoft’s Monopoly Hangover touched a nerve. Thompson’s thesis is that companies that are monopolies tend to face considerable problems once the monopoly ends. He boils these problems down to: Nature “The great thing about a monopoly is that a company can do anything, because there is no competition; the bad […]
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