Category: google ads

Google announced at Google Marketing Live two new ad formats that will show up in Google’s AI Mode. Google said there are conversational discover ads and highlighted answer ads, and of course, they are labeled as “Sponsored.”

Google announced at Google Marketing Live that it is also bringing Shopping ads, Business Agent for Leads and expanding the Direct Offers pilot for AI Mode in the coming months.

Google announced it is making one uniform AI-agentic advisor named Ask Advisor that brings together Google Ads Advisor and Google Analytics Advisor, and I assume the beta Google Merchant Advisor.

Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or just a clarification to …

Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or just a clarification to …

Google Ads is testing a new “Create video” beta feature that has the Gemini logo next to it. So this feature uses Gemini, Google’s AI, to create the video for you for your Demand Gen campaigns.

Google is expanding its vehicle ads to support more vehicles in the United States. Specifically, All-Terrain Vehicles (ATVs), RV’s Utility Task Vehicles (UTVs), and non-motorized trailers, such as travel trailers and campers are now supported in Google…

Google sent out emails to some advertisers notifying them that after June 10, 2026 they will automatically link your Google Ads account with your YouTube channel. Linking them will give Google Ads data on your YouTube channel.

Google has released version 24.1 of the Google Ads API, this is a minor release with dozens of updates. This update includes features like mobile device platform segment, classic images in DemandGen, support for passkeys, revamped support of experiment…

Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, “Tired of manual reporting? Introducing Dashboards built with Gemini capabilities.”

Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches – the search terms report now may show keywords that “represe…

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.

Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.

Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products.

Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times – the label that says how many people visited the site. Well, now there is official documentation for it and we know they are officially calle…

Google now allows you to run vehicle ads in your Standard Shopping campaigns. Previously, this was only available in Performance Max for Vehicle ads only, according to PPC News Feed.

Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to “ensure your landing page clearly displays product availability for online purcha…

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience.

Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campai…

Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.