Category: google ads

Google Ads now lets you see ad previews by filtering by assets, plus you can preview examples of text customizations and final URL expansion directly within the Google Ads advertiser console.

Google is testing a slight update to the sticky sponsored results interface that it tested back in September 2024. Note: A version of this was launched in October 2025, but this interface has a thinner and smaller sponsored label and uses curved borders.

Google Ads has updated the conversion actions overview statuses it shows in the Google Ads user interface. Now there is misconfigured, awaiting conversions and even removed as new statuses, that replaced inactive, no recent conversions and other.

Google Ads will now show if an ad was credited with AI or edited with AI across Search, YouTube and Discover. This AI notation will primarily show in the My Ad Center panel under “How this ad was made” but in some regions, based on the local law, Googl…

Google Ads updated its About product category insights help document to say that it “automatically assigns your products to categories using a continuously evolving product taxonomy.” This was previously not documented on the Google Ads side but has be…

Google Ads updated its alcohol policy to provide more examples of ad formats that don’t allow alcohol ads. The list previously only had reservation display ads and Google TV masthead ads, and it was updated app install image ads, app install video ads,…

Google is testing placing favicons in the sitelinks portion of the sponsored results from Google Ads. Generally, we only see the favicon in the main sponsored or organic listing, but here Google is testing showing favicons for all the links in the spo…

Google announced it has expanded Search campaigns for Travel to an open beta for the Things to Do and Events verticals. This brings you Search and AI Max features for those types of campaigns.

Google added a useful detail to the active conversions screen, to show you when was the last time Google Ads was able to trigger a ping event on your conversion feed and data. When you hover over the conversions, it will show you the date and time for…

Google has posted some new frequently asked questions to the Google Ads AI Max help document. The questions cover what is AI Max, why you should use AI Max, that AI Max is not a new campaign type, how AI Max differs from PMax and what happens when you…

Google Ads has a newish option when you create an asset group named “Apply theme to asset group.” An asset group is made of images, logos, headlines, descriptions, videos, sitelinks, assets, and audience signals that you upload or that are automaticall…

Google is testing a large “Visit site” button on the sponsored results, the Google Ads, within the Google Search results. Google has done this before for organic sitelinks and map results, and even Bing did it for some branded-style search results.

Those of you who use the Google and YouTube Shopify app to sync your products automatically from Shopify to Google Merchant Center may have a huge headache to deal with after August 18, 2026. The rumor is that you will need to reinstall the app by thi…

Google added a note to the About Google third-party rates for hotel ads saying after September 30, 2026 this will become unavailable. Google said campaigns will stop serving ads across all Hotel Ads inventory after September 30th.

Google added a note to the About Google third-party rates for hotel ads saying after September 30, 2026 this will become unavailable. Google said campaigns will stop serving ads across all Hotel Ads inventory after September 30th.

Google Ads, as we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent out an email about even more changes starting on August 17, 2026 around bidding for campaigns limited by budget. It seems like this bidding update will e…

Google has reportedly updated the Google Ads “All Campaigns” drop-down selection box to be from the center of the screen to the top-left corner and added the full campaign hierarchy in an expandable view.

Google has now added an unsubscribe option to those book a call with your Google Ads expert emails that you find in your inbox just way too often. This has been a complaint for a while, like since 2005 and we covered it many times, but in 2022, Google…

Google Ads is testing a new Channel Diagnostics feature for Performance Max campaigns within “Channel Performance” under the “Insights & Reports” section. This shows you the diagnostic data of all the channels together and of a specific channel in part…

Google is testing the placement of AI-generated summaries in Google Ads sponsored results, right below the description. Google did add the disclaimer to the ad, “Google Al responses are generated independently and can make mistakes, so double-check re…