Category: google ads

Google Ads added a new section to the how asset groups work help documentation for pre-fill asset groups with generated assets. This section goes over new features like in-construction callout and automatic pre-fill.

Google Ads has been testing AI-generated snippets and summaries in the sponsored results within Google Search for some time. But now Google is labeling a new section named “What customers love” as “AI-generated from the store rating reviews.”

On Friday, Google pushed out a pretty big overhaul of the Performance Max documentation within the Google Ads support area. I’ve been waiting to compare the old and new documents, but the Wayback Machine has been down for about a week now.

Google Ads added a new paragraph to the AI Max help documentation for AI Max keyword prioritization.” It explains that when “disabling the broad match campaign setting or moving to AI Max, broad keywords are not treated as exact match keywords in prior…

Google posted a note that it has made enhancements to the Merchant Center’s Popular products reports. Specifically, the coverage and insights sections were improved back in June of this year, but Google just posted about this information on this past F…

Google is now showing shopping ads in a carousel format inline within AI Mode results. Plus, Google is also showing a similar ad unit at the bottom of the AI Mode results. We got a lot of ads in AI Mode now, and I guess Google is looking for more and…

Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local Service Ads and maps ads.

Google will be updating its alcohol advertising policy on September 30, 2026. The update “revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on specific advertiser requirements and responsibilities,…

Google posted on X that Ask Advisor, which is in Google Ads, Google Analytics, Google Merchant Center and more Google tools, will soon “maintain shared memory across your Google marketing tools.” When this rolls out, when you ask a question on Google A…

Google is testing once again testing swipeable Google Ads sponsored results, where you can swipe a carousel of categories to potentially change the sponsored results listed below. We saw this for shopping ads in October 2024 and Google has continued to…

Google Ads has released several new “Troubleshoot performance fluctuations and changes” across Google Ads, Performance Max, Search campaigns, Display, video, shopping, app, and more. At least I think these documents are new based on my tools, but the W…

Google has expanded the booking partners for Local Service Ads from about 20 partners to over 500 partners. That is about a 2,400 percent increase. “We’re vastly expanding booking capabilities for Local Services Ads to include more than 500 Reserve wit…

Google Ads has placed Customer Lifecycle Optimization directly within the conversion goals section of the Google Ads platform.

Google is beta testing a new Product title report within Google Ads. This is a special product title report for Al-created product titles. The report should show in your ads when they’re more relevant than your original titles, Google wrote.

Google is testing a new “Channels” slider that lets you adjust how much you prioritize conversions from your Google Ads channels, such as Google Search, Google Partners, Discover, Maps, YouTube, the Display Network and Gmail.

Google sent out emails to some advertisers notifying them that starting October 1st, Google Local Service Ads will charge for some missed and subsequent calls over the platform. “On October 01, 2026, we are updating how and when you are charged for cal…

Google Ads is testing loading the sponsored results in the mobile search results interface with an animation. It shows that Gemini is also involved by saying, “Evaluating sponsored results” and has a Google and Gemini logo as the ads load in.

Google sent out an email to Google Merchant Center advertisers and users that the minimum size for product images is going up to 500 x 500 pixels starting on January 31, 2027. Google recommends at least 1500×1500 pixels or above, but the minimum size …

Google has updated the Google Ads help document for About Maximize conversion value bidding with a number of changes. The change that stood out the most was Google lowering the conversion cycles requirement from three cycles to one or two conversion cy…

Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new Performance Planner predictions.