Category: google ads

Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.

Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.

Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, published her annual letter to the industry …

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A/B tests in a controlled environment.

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is “seeing significant interest in the developer community for Google Ads API access, an…

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is “seeing significant interest in the developer community for Google Ads API access, an…

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in …

Last week, Google updated the design for the Google Partner Portal for advertisers. Google said the new look makes it “simpler to understand your goals and to track all your points activity.”

Google has launched what it calls Multi-party approval for Google Ads. “Multi-party approval (MPA) is a security feature for Google Ads designed to protect your account from unauthorized activity by requiring a second account administrator to verify hi…

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudu…

Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat experience now. I am not sure if this is global, but I am…

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it’s up to about 22% of tracked keywords.

Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This “third-party endorsement content” may include content from third-party websites under the ad description, including the site’s name, log…

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.

Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.

Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls – plus much more.

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document “is a unified hub for validating strategies and continuously improving campaign performance,” Google wrote.

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices.