Category: google ads

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled “preferred audience” and is available when setting up a promotion.

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.

Google added a new navigation button to Google Merchant Center labeled “Creative Content.” I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.

Google updated its Circumventing systems policy to add a new section for Advertiser verification. In short, and as Google wrote, “Providing false or fraudulent information as part of our Advertiser verification programs is not allowed.”

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features.

Did you know that Google Merchant Center will automatically crop your product images in Google Shopping if it thinks it will look better in Google Search? Did you know that you can also opt out of what they call “Smart Cropping”?

A few weeks ago, Google launched a new ad layout with the large “Sponsored results” label that groups numerous ads under that one label, and then sticks a “Hide sponsored results” button after you have already seen the ads. Well, it is leading to acci…

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. He explained how to do SEO for AI Mode and he was crystal clear that Google Ads is not going away with the rel…

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.

Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including “Your promotions at a glance” and “Performance in the last 28 days.” These are summary cards to see how well your prom…

Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for adve…

Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings.

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conv…

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conv…

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab “provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conv…

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a “tailored experience designed specifically for agency users. The product allows for the manageme…