Category: google ads

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic a…

Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is warning that you should manually update your Micro…

After over a year of being in beta, Google has announced the launch of Offerwall. “Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad or paying a fe…

Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view which ads and assets are appearing for your keyword, Go…

I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention [keyword].” Now in the Local Service Ads, they have it where it has this people icon with “Revi…

Google Ads is testing a new version of the segment dropdown menu within the advertiser console. The new version is a more compact version that displays more options on your screen simultaneously.

Google appears to be reintroducing the “product status change” report within Google Merchant Center. This displays the historical changes of your product statuses and is a feature that was greatly missed.

Google is testing adding the text “background checked” to the local service ads listings in the Google local search results. This seems to be instead of the Google Screened or verified labels.

Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new “Promotion Preview” tool that shows what your promotion will look like on Google Search before it goes live to customers.

Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.

Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.

Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with collapsible menu items.

Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways to layout the data and visualize the data in these charts.

Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.

Google has added a new section to its policy on pausing Google Ads accounts. It says Google “may pause your individual account if it is linked to a Manager account that is currently in violation of the third-party policy.”

Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns. I am not sure how widespread the rollout is but some are starting to see these reports in their Google Ads advertiser console.

Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is a “new, one-click feature suite” that brings you a “suite of targeting and creative enhancemen…

Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is a “new, one-click feature suite” that brings you a “suite of targeting and creative enhancemen…

Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up for your search campaigns.