Category: google ads

Google has updated the Google Merchant Center pricing policies for September. The changes include updates in the merchant fees, government charges, import and export costs, regional and installment pricing, price mismatches and automated updates.

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset Studio, and more.

Google is testing adding search refinement options in the sponsored ads in a carousel format. The test shows refinements named “fine-tune your search,” “search specific products” and “specify your search.” But I bet there are more.

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Goog…

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, campaign total budget and more.

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages.

Google Ads announced new features “aimed at bridging this gap” between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified conversions, and a combined overview card. Plus a n…

Google Ads will soon allow advertisers to place ads for “Mature Cosmetic Procedures.” This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise for cosmetic services and plastic surgery focused on intimate bo…

Google Ads will soon allow advertisers to place ads for “Mature Cosmetic Procedures.” This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise for cosmetic services and plastic surgery focused on intimate bo…

Google will switch to a monthly release cycle for the Google Ads API in 2026. These are all estimated release dates but Google wants to release more frequent updates and will aim for a monthly release cycle.

Google will switch to a monthly release cycle for the Google Ads API in 2026. These are all estimated release dates but Google wants to release more frequent updates and will aim for a monthly release cycle.

Google Ads has added new customization options for some of the graphing, charting and reporting. This change gives you “Conversion Delay,” “Performance Anomaly Insights,” and “Notes,” and is enabled with adjusted notification icons.

Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.

Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.

Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account

Google Ads seems to be rolling out audience exclusions for Shopping campaigns. Previously, the ability to exclude audience types was not permitted for Shopping campaigns but now some are seeing it available in their accounts.

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.

Google Ads renamed the “Chat” section or button in the Google Ads interface to “Ads Advisor.” The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an “advisor” and not “chat.”

Google Ads seems to now have PMax, Performance Max, channel reporting on the account level. This allows you to compare multiple PMax campaigns on the same screen, the same report.

Google Ads is testing displaying how many visits a specific ad or website or landing page has received in the past month. The label would say, “X visits in the past month” right below the unit.