How to increase conversions: Ideas, tools, examples
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.
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How to get started with data-driven attribution in Google Analytics
The data-driven attribution model is exclusive to customers of Google Analytics 360 and offers an easy way to personalize experiences to your customers.
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Five tips to maximise content ROI for every industry
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI.
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google.
4 Intangible Benefits Of Content You Shouldn’t Overlook
The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate…
Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review
Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult…
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AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”
Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms,…
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Getting A Better Read On The Value Of Smartphone Paid Search
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and lap…
Building The B2B Organic CRO Machine
Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and usability-oriented. In the coming years, I expect to see an even stronger focus on usability and conversion. One thing that makes the B2B sector different from…
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Tips to lower your AdWords cost-per-conversion (CPA)
We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take action where needed. I like to look at AdWords as a toolbox very much like the one where you keep your screwdrivers, hammer, and other utilities read more »
Post from Haukur Jarl on State of Search
Tips to lower your AdWords cost-per-conversion (CPA)
Where Did All My Conversions Go?
When I first started working in Paid Search, I thought enabling conversion tracking was pretty simple: just place a code, test, and you are ready to rock and roll. I’ve learned in my past 3 years at SEER that sometimes that sentiment can prove to be true, but often conversion tracking isn’t that easy especially […]
Conversion Testing for Low-Traffic Websites
In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites are below 30 visitors a day. Unfortunately, this number tends to include friends and…
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Non-Descriptive Labeling Can Hurt Your SEO & Site Usability
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The…
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7 Principles From 7 Years Of Landing Pages
In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first…
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Five Ways To Flip Your Copywriting For Higher Conversion Rates
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose. Do I go with statistics or stories? Facts or feelings? Data or discounts? If…
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How Phone Data Might Change Your Search Strategy – #brightonseo
In his BrightonSEO talk, Ali White from T W White & Sons explained how advanced call tracking helped him redefine his SEO and PPC campaigns.
Post from Sarah Bradley on State of Search
How Phone Data Might Change Your Search Strategy – #brightonseo
Mastering PPC: What Is a Conversion?
One of the best questions I’ve been asked during a job interview is “How would you explain your job in PPC to your grandmother?” After the interview I called my actual grandmother (Shout out Jean!) and tried to explain my job using colorful real world examples and phone book analogies. At the end of my (completely unprompted […]