5 tips on branding
Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you […]
robots.txt: the ultimate guide
The robots.txt file is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. There are some extra rules that are used by a few search engines which can be useful too. This guide covers all […]
Ask Yoast: should I never buy links?
We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the […]
Ask Yoast: page tabs and SEO
Welcome to another Ask Yoast! This time we’ll take a question from Gary Cannon (Home España). He asks: “What’s your opinion on SEO and using page tabs? Should each tab have an SEO text or just the first tab?” Should you really use tabs? Check out our video or read the answer below! Ask Yoast transcript Well, in […]
hreflang: the ultimate guide
hreflang is a technical solution for sites that have similar content in multiple languages. A site owner wants search engines to point people to the most “fitting” language. Say a user is Dutch, the page that ranks is English, but there’s also a Dutch version. You would want Google to show the Dutch page in […]
Yoast SEO plugin tutorials
Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of […]
Ask Yoast: Google PageSpeed score
In Ask Yoast we handle your SEO question! This time we received a question from Stefan Wohlert from Venlo, just around the corner here in the Netherlands. He asks: “How important is the Google PageSpeed score for SEO?” In this video we explain what this score means for your site’s SEO: Focus on a fast website […]
How to optimize your real estate site
There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First […]
Optimize your (WordPress) gallery
Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. […]
WordPress & AMP: part II
My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with […]
How to optimize your news site
If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines (and your users in the process). In this post, I’ll address a number of things you need to consider for your news website. First of all, if you have a construction business […]
Yoast SEO 3.1: Improved snippet editor and primary category
Today we’re releasing Yoast SEO 3.1. It’s a release we’re truly very proud of in terms of functionality but also in the process we’ve gone through. Yoast SEO 3.0 was arguably our biggest release ever, with a lot of changes that needed to happen but it also lead to issues. Yoast SEO 3.1 aims to keep the […]
Setting up WordPress for AMP: Accelerated Mobile Pages
Google has been pushing a new concept called Accelerated Mobile Pages, in short AMP. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages? What is AMP? […]
Ask Yoast: how to become an outstanding SEO
It’s time for another Ask Yoast! We’ve received the following question from Francisco Acuña (Nuevo Léon, Mexico) at ask@yoast.com: “Can you give 1 or 2 quick tips you think are key to become an outstanding SEO?” Watch the video to learn the tricks of the trade! Unable to watch the answer? We’ve made a transcript for you: […]
Weekly SEO recap: speed it up!
This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP […]
What to do if the traffic on your blog is decreasing?
If you maintain a blog, you would like the traffic to your blog to go up. But what if it doesn’t? What if the traffic on your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! Is […]
How to optimize your restaurant website
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what […]
Weekly SEO Recap: guidelines & more
This week we had a whole bunch of “do this not that” type bits of news coming out of Google, but one big thing: updated Google webmaster guidelines. Those new guidelines led to more news as Google clarified some of the things those new guidelines say. Updated Google webmaster guidelines Google has updated its webmaster guidelines. […]
Google updates its Webmaster Guidelines
Google has a long set of webmaster guidelines, these are guidelines on how to improve your site for search. They recently updated those guidelines, and every time they do such an update to their guidelines, it’s interesting to see what they added and what they changed. Most of the changes were slightly overdue as they had […]
Managing a growing blog: technical SEO
As a blog starts growing, you’ll need to do more things to keep the technical aspects of your SEO covered. The first thing you should do, whether your blog is big or small, is installing our Yoast SEO plugin. That pretty much covers everything concerning technical SEO. We made it that simple. But, as your blog or website […]