Build B2B Brand Awareness, Not Links

Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the…

Please visit Search Engine Land for the full article.

43 Creative and Innovative Link Building Experts and Their Strategies

With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago.

Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.