How to Remove Emails and Other PII From URLs in Google Tag Manager
This post was written by Stephen Harris and Sasha Helms.
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes its way into your reports can be l…
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 — your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
While not a comprehensive list of GA4 Admin settings you need to review, here are a couple key ones you want to be sure to update to avoid data loss and headaches later.…
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How to Gain a Deeper Understanding of Your Users in GA4
Comparisons, Segments, and Audiences
Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing channels.
Although the aggregated data may shed light on top level performance, you need segme…
What is Google Cache?
What is Google Cache?
Google cache is a feature of Google search that provides copies of web pages that are available to searchers independent of the live pages on the original website. Google makes a copy of the web page at a certain moment in time an…
What is First Contenful Paint (FCP) & Why is it Important?
Page load speed is one of the most important metrics used by Google when evaluating a site’s performance, as well as a key component of its page experience algorithm to determine search engine rankings.
However, looking through a Page Speed Insights or Lighthouse report can be overwhelming due to the sheer number of technical terms utilized in those analyses.…
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A Beginners Guide to Facebook Ads A/B Testing
Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals?
While there isn’t a quick way to know right off the bat whether or not your Facebook Ads are set up as efficiently as possible — A/B testing can help you determine which ad variations are generating results and which aren’t.…
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Types of Snapchat Ads & How to Use Them
Why Use Snapchat Ads?
Since its 2011 release, Snapchat has empowered users to express themselves and share stories without public-facing comments or likes.
The amount of Snapchat users have been increasing every year and as of 2021, there are more than 180 million Snapchat Users in the United States alone.
…
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GA4’s Custom Dimension & Parameter Data Model
In this article:
- GA4 vs. Universal Analytics Terminology
- GA4 vs. Universal Analytics: How the Data Flow Differs
- GA4 Data Stream Diagram
GA4 Simplifies Data Flow with Custom Dimensions & Parameters
With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has simplified the Analytics data model.…
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Get Answers to Google Analytics 4 (GA4) FAQs
GA4 Frequently Asked Questions
There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent questions that we have received.
What is GA4?
GA4 is the new version of Google Analytics.…
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How to Use SEMRush to Identify Search Trends and Competitor Insights
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify gaps in our own strategy and emulate and improve upon tactics used by competitors.
But which t…
How To Do Ecommerce Keyword Research
Every digital marketer knows getting new eyes on your products is essential to growing any Ecommerce business, but accomplishing this can be easier said than done.
These tips will set you and your Ecom site up for SEO success, breaking down how to find…
Kaizen Budget: Breaking Down Seer’s Investment in Professional Development
This post was written by: Daniel Shankle (Fall 2021 Recruiting Intern).
What is the Kaizen Budget?
Professional development can be a buzzword that many companies throw around when you begin your journey with them. They may state that they have initiatives to help you grow or perhaps they foster a culture of ‘interpersonal collaboration’ and ‘collective productivity’.…
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What are Cookie Consent Platforms & Which is Right For You?
What are Cookie Consent Platforms?
In an age of ever-changing regulations, having a strong grasp on your site or businesses Cookie Consent Platform is more important than ever.
As the future of Third-Party cookies is still unclear, it is integral that businesses create strategies now to prevent data loss; and utilizing a Cookie Consent Platform is a great first step in the process. …
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GA4 and BigQuery: The Dynamic Duo
GA4 and BigQuery: Now Accessible for All
Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version can easily connect their GA4 data to BigQuery now.
So before we get too far ahead of ourselves, let’s recap some of the biggest benefits of connecting GA data to BigQuery for those that have never had or taken advantage of the opportunity:
- Advanced querying – BigQuery allows you to run more sophisticated analyses than what you are able to easily do within the GA interface.
…
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Planning Your 2022 Marketing Calendar (with BONUS Template)
2022 Marketing Campaign Planning
Our 2022 marketing calendar is a planning tool to help marketing teams plot out their campaigns throughout the year.
The events in the calendar range from holidays to full-month themes to fiscal year key dates. We’ve aggregated some of the top events you should keep an eye on as you work through your campaign planning into an excel spreadsheet.…
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How to Create CASE Statements in Google Data Studio
This post was originally published in 2019, and last updated December 2021.
If you’re used to creating Segments and Advanced Filters in Google Analytics, and you’re using Google Data Studio to visualize your data, this post is for you.
There are serious limitations to Google Data Studio’s ability to understand, interpret, and apply your filters and segments from Google Analytics.…
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How Tracking My Time Has Changed My Working Style
If you work at an agency (even if not!) and have always thought tracking your time was a drag, or have been reluctant to let the practice of time tracking change your life, this is your sign!
As a data nerd, the thought alone of having all of that info…
How to Change Roles within a Company
So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch from the SEO team over to the Analytics team. It took a lot of research, patience, and encouragement from my both the SEO and Analytics teams, but I made the jump nonetheless. …
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Performing a Blog Content Audit in 3 Easy Steps
This post was written by: Bryan McKeon.
The internet has no shortage of blog content. In fact, more than 7 million blog posts are published every single day.
With all that content being generated daily, what are the chances that all of those posts are…
What Is a Causal Impact Analysis and Why Should You Care?
Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly difficult to read.
Most of us have probably been there – you launch a new test and the next day a news story about the brand comes out, the fed changes interest rates, or Outkast drops a reunion album.…
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