You Need To Be Clear About Publisher Intent For SEO
If you’re reading this in 2025, don’t waste your time searching for explanations of publisher intent on the Web. You won’t find them. Everyone writes about “searcher intent” (and that’s a hodge-podge of bizarre ideas…
So Now You’re Just Going To Bribe Me For Reviews?
It has begun. The Great Bribe Spam Tidal Wave Of 2025. I don’t know what else to call it. Companies desperate to be seen in AI Overviews are now (apparently – based on my limited experience) offering people … stuff … if theyR…
Web Marketers Must Stop Complaining About Google AI
My partner Randy Ray and I manage – for ourselves and clients – over 200 Websites. We see the changes in search referral trends in the analytics data. Websites that were once thriving in the search ecosystem are now receiving fractions of t…
Dumb Things SEO Experts Keep Doing
Hardly a day goes by where I do NOT see someone with 5, 10, even 15 years’ experience posting tips on social media that make me wonder if these people have really learned nothing about the inefficiency of their methods. Everyone learns at differe…