SMB’s guide to marketing: Stand out and boost sales during the holidays
Learn from small business digital marketing expert Steffen Schebesta on how to stand out from the competition and drive sales during the holidays.
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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Five SEO tips to dominate local search this holiday season
Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season.
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Four digital marketing strategies to prepare for a wild holiday season
Digital marketing is critical this year as consumers do their holiday shopping online. Here’s how to adjust your strategies to reach your audience.
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Holiday marketing: Get the data that puts you ahead of the competition
Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.
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Winter is coming: How to prepare your content strategy for a COVID-19 winter
Edward Coram-James offers an update on how content marketers can plan their winter content offerings under the looming shadow of a second wave of COVID-19.
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How to utilize holiday season traffic for 2020’s Q1 growth
A 2020 Q1 strategy for success: Holiday season audience types and how to engage with them in 2020’s Q1 to turn them into paying customers.
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Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.
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Black Friday SEO: Last-minute tips for the holiday season
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to your SEO can make the difference between rising to the top of results and languishing at the bottom of page one.
Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…
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