Four website usability elements that improve your search rankings

Your website’s usability and search engine rankings are closely intertwined. Focus on optimizing the four key usability elements outlined in this post to improve your visitors’ on-site experience and boost your rankings on Google in a sustainable way.

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Google Seeks Searcher Satisfaction: How Marketers Can Keep Up

In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to m…