-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns
Official Timeline
The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to continue reaping the benefits of the Smart Shopping format.…
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Optimize Landing Pages Using PAA Ngrams
How to Use PAA to Inform Your Landing Page Content
Answering questions that haven’t been asked yet
How can we improve our landing pages by adding information that the searcher hasn’t searched yet? We can leverage People Also Asked (PAA).…
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Performance Max Scales Leads Efficiently Across Several Channels At Once
What is Performance Max (PMAX)?
Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of Search declares Performance Max campaigns “a new way to serve Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign.…
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We Tested Display Expansion for Search & Here’s What We Found
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.…
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We Tested Pure Broad Match Keywords & Here’s What We Found
This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins.
As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months.…
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Seer Solves It: Paid Social Creative Fatigue Analysis
This post was written by: Kara Mehnert & Rachel Danto.
As marketers, we know the line between effective frequency and ad fatigue on Facebook is very thin. The Paid Social and Data Strategy teams here at Seer wanted to develop an analysis to showcase how often after seeing a client’s creative does click-through-rate begin to drop — without needing to rely on additional and expensive 3rd-party management or creative analysis platforms.…
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Bid Automation & Budget Allocation 2x Revenue at a 12% Higher ROAS
When the pandemic started impacting construction activity and outdoor/indoor events across the US in March, one of our clients in the construction equipment space tasked our team with driving incremental leads and revenue to offset COVID-related declines in areas of their business.…
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Embracing Automation to Double Conversions and Halve CPA
While attempting to diagnose why one of our most highly-valued clients with over 6 years of tenure was experiencing stagnation in performance over the last 6-12 months, it forced us to take a hard look at the account and realize that its fundamentals h…
Seer Solves It: Using Facebook Ads to Inform SEO Meta Data
How To Leverage Facebook Ads To Write Effective SEO Meta Data
As a total Facebook advertising newbie, when I learned about Facebook Ad Library I was floored! The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.…
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Wasteful Wednesday with Wil Reynolds #2 – Keyword of the Week: “LLC”
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Read the transcript:
What’s up, everybody, Wil Reynolds here! I’m back for another Wasteful Wednesday.
Today’s Wasteful Wednesday tip of the week is … ready? “LLC.”
Keyword of the Week: “LLC”
So when we look across millions and millions of keywords and we look at 5 or 6 million every quarter, we look for trends.…
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Wasteful Wednesday with Wil Reynolds #1 – Keyword of the Week: “Jobs”
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Read the Transcript:
What’s up, friends, Wil Reynolds here for Wasteful Wednesday!
Every Wednesday I’m going to show you the most egregious example of a word that I found that week that you probably want to negate in your accounts to make sure you’re not wasting money on keywords that aren’t performing for you, when you can go ahead and put that into other tactics that have a higher ROI.…
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Get Granular, Part II: Search Marketing BI in Action
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Here’s the bet that we’re making for our future and we hope you’ll come along with us.
We believe that we should see it as our job to better match your customer’s needs at that moment with a landing page that can answer their question well.…
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Get Granular, Part I: Are You Paying to Create Friction?
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We just took a look at a survey that showed how marketers are deploying AI machine learning and big data across their marketing organizations.
And you know what that survey told us?
The #1 way that our c…
Leaning Into Your Business Challenges for Smarter Solutions
Background
At Seer Interactive, we pride ourselves on being channel experts in SEO, PPC, and Paid Social — all of which is informed by a robust Marketing Business Intelligence and Analytics practice.
It’s often why prospective clients come knocking on our door — they are seeking an expert in a digital channel they believe will help them reach their business goals.…
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Seer Solves It: Content Helps CPG Brand Exceed Monthly Organic Revenue Goals by 58%
Problem:
Our Client Needed New Website and Blog Content
Ever try building copy for a brand website from-scratch? It’s tougher than it looks. To do it right, you need to capture what’s unique about a product to help a brand carve out a distinctive space for themselves.…
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We Improved CPA by 30% and CTR by 24% with Our Quality Score Analysis
This post was written by Rachael DiNicola and Crystal Hopkins of our PPC Team.
Want more efficient campaigns, higher CTR, and more conversions? Who doesn’t? While there are many levers to pull when optimizing accounts, a great place to start is by analyzing keyword Quality Score (QS).…
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We Just Saved $3.5 Million For Our Clients & We’re Just Getting Started
The High Cost Of Unchecked Marketer Bias
Close your eyes, when I say deck plan, what words do you think of? Do you imagine a site that looks like this being the answer?
You’d be right for most people. You’d be wrong for these people:
That is pure marketer bias, plain and simple.…
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How to Calculate Estimated ROI for SEO
What Does ROI mean for SEO?
Return on Investment (ROI) is a metric used to judge the success of an SEO strategy based on the estimated return of the initial investment or cost to push it live.
When estimating the performance of SEO, search volume and Organic traffic is always a great leading indicator; however, at the end of the day, it’s revenue that is the true measure of success.…
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Seer Solves It: PPC & SEO Analysis Leads to $43K in Savings
AMResorts® (AMR) is North America’s fastest growing luxury leisure resort company. It is part of the brand portfolio for Apple Leisure Group, North America’s only vertically-integrated travel, hospitality, and leisure management group. AMR provides sales, marketing and brand management services to its collection of resorts, which offer high-quality Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® vacations to the luxury leisure market.…
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