The future of advertising is mobile
The days of desktop dominance are over.
Google brings programmatic to native ads
Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.
How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
What can Medium’s Creative Exchange bring to native advertising?
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange.
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary.
Three ways to protect your business from ad-blockers
New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising.
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
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