Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset

Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.

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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer’s path to purchase.