Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!
By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still […]
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Unsexy Fundamentals Focus: User Experiences That Print Money
Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let’s not forget the application of machine learning to every facet of your work. It is genuinely fun to work on these opportunities. They’re […]
Unsexy Fundamentals Focus: User Experiences That Print Money is a post from: Occam’s Razor by Avinash Kaushik
Smarter Survey Results and Impact: Abandon the Asker-Puker Model!
Today’s post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two […]
Smarter Survey Results and Impact: Abandon the Asker-Puker Model! is a post from: Occam’s Razor by Avinash Kaushik
Smarter Survey Results and Impact: Abandon the Asker-Puker Model!
Today’s post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two […]
Smarter Survey Results and Impact: Abandon the Asker-Puker Model! is a post from: Occam’s Razor by Avinash Kaushik
Suck Less | A Plea For User-Centric Design: Powered By You!
Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I’ve written about the biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending […]
Suck Less | A Plea For User-Centric Design: Powered By You! is a post from: Occam’s Razor by Avinash Kaushik
Suck Less | A Plea For User-Centric Design: Powered By You!
Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I’ve written about the biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending […]
Suck Less | A Plea For User-Centric Design: Powered By You! is a post from: Occam’s Razor by Avinash Kaushik
Digital Marketing And Analytics: Two Ladders For Magnificent Success
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]
Digital Marketing And Analytics: Two Ladders For Magnificent Success is a post from: Occam’s Razor by Avinash Kaushik
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. […]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges is a post from: Occam’s Razor by Avinash Kaushik
7 Incredible Web Design, Branding, Digital Marketing Experiences
We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. When […]
7 Incredible Web Design, Branding, Digital Marketing Experiences is a post from: Occam’s Razor by Avinash Kaushik