New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features…

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Bing’s “My Saves” feature lets users save video, image and shopping searches across devices

The new feature lets users save an image, video or shopping search result to their “My Saves” folder which can be accessed across mobile devices and desktop.

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The 7 best ad and landing page elements to boost online conversions

How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.

The post The 7 best ad and landing page elements to boost online conversions appeared first on Search Engine Land.

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SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.

The post SEO and voice search-proof your shopping campaigns this holiday seaso…

Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads

Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways …