Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
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Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.
The post Five steps to deliver better technical SEO services to your clients appeared first on Search Engine Watch.
Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience and links much more quickly.
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Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here’s when to reach out, who to contact, and what to say.
The post Link reclamation: A practical guide for turning unlinked brand mentions into links appeared first on Search Engine Watch.
Understanding 14 types of backlinks – ideal SEO boosters + those to avoid
For better or worse, search engines judge your website by the company it keeps. 14 types of backlinks, from most beneficial to ones worth steering clear of.
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Things that hurt your SEO rankings and how to fix them, part 2
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO rankings.
The post Things that hurt your SEO rankings and how to fix them, part 2 appeared first on Search Engine Watch.
7 things that hurt your SEO rankings and how to fix them
SEO rankings are key to surviving the virtual world and staying relevant. Follow these steps to fix the 7 most common SEO mistakes and regain your rankings.
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How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
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How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
Types of Google link penalties to avoid for your website
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.
Link building in 2018 (and beyond): 6 techniques that work
Six link building techniques that are still working in 2018 and will be just as effective in the foreseeable future.
Links, Mobile Usability, and site management in the new Search Console
More features are coming to the new Search Console. This time we’ve focused on importing existing popular features from the old Search Console to the new product.
Links Report
Search Console users value the ability to see links to and within their site, as Google Search sees them. Today, we are rolling out the new Links report, which combines the functionality of the “Links to your site” and “Internal Links” reports on the old Search Console. We hope you find this useful!
Mobile Usability report
Mobile Usability is an important priority for all site owners. In order to help site owners with fixing mobile usability issues, we launched the Mobile Usability report on the new Search Console. Issue names are the same as in the old report but we now allow users to submit a validation and reindexing request when an issue is fixed, similar to other reports in the new Search Console.
Site and user management
To make the new Search Console feel more like home, we’ve added the ability to add and verify new sites, and manage your property’s users and permissions, directly in new Search Console using our newly added settings page.
Keep sending feedback
As always, we would love to get your feedback through the tools directly and our help forums so please share and let us know how we’re doing.
Posted by Ariel Kroszynski and Roman Kecher – Search Console engineers
Getting Your Link Profile on Point in 2018
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Post from Alex Jones
Guide to Google ranking factors – Part 10: backlinks
This week in our guide to Google ranking factors, we tackle backlinks.
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Google manual action penalties were due to links for freebies
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. … read more
The Second Pillar of SEO: Relevance
Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.
Post from Barry Adams
Negative SEO From Links — What Can You Do If You’re Hit?
In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let’s take a moment to…
Please visit Search Engine Land for the full article.
Top Five Local SEO Myths — And Truths
There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about…
Please visit Search Engine Land for the full article.
Link Building ≠ Content Marketing. But Here’s How They Fit Together
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false….
Please visit Search Engine Land for the full article.