The three most critical marketing metrics to measure right now
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
The post The three most critical marketing metrics to measure right now appeared first on Search Engine Watch.
Seven tips for full funnel SEO in 2020
Paid search is considered a lower-funnel tactic but today’s digital landscape changes that. R2i’s Senior Search Engine Marketing Manager shares tips to plug it in throughout customer relationships.
The post Seven tips for full funnel SEO in 2020 appeared first on Search Engine Watch.
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year.
The post Google Ads 2019: What to look out for appeared first on Search Engine Watch.
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.
The CPA Trap & How To Avoid It
I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says “Get $1,000 free. Apply now!” Next, I create a landing page with a picture of a beautiful woman holding a pile of crisp bills and a…
Please visit Search Engine Land for the full article.
What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow…
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Tips to lower your AdWords cost-per-conversion (CPA)
We all want to pay as little as we possibly can for a conversion and we don’t always reach our KPI’s at first go, and therefore have to take action where needed. I like to look at AdWords as a toolbox very much like the one where you keep your screwdrivers, hammer, and other utilities read more »
Post from Haukur Jarl on State of Search
Tips to lower your AdWords cost-per-conversion (CPA)
Tips To Ensure The Validity Of Your Day Parting
One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likeliho…