Google adds new features & improves navigation for mobile hotel & flight searches
Aiming to make travel planning easier on a mobile device, Google is rolling out new tabs that let users switch between hotel, flight and trip details.
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Google offers new hotel search filters, deal labels and airline price tracking
New tools are intended to respond to increase in mobile travel traffic and bookings.
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With “Trips” app, will Google finally deliver a better travel experience?
New Google travel effort promises to bring together a range of tools and capabilities.
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Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant
Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
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Pl…
Google Introduces Richer Flight Search Experience
Google is introducing a revamped flight and hotel travel search experience. To date both products have been mostly underwhelming. The big promises of Google’s ITA acquisition have yet to bear fruit but that may change with the new Google Flight and travel search experience. Previously the…
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Hotel Search Upgrade: Google Licenses Room 77 Platform
Despite its controversial $700 million acquisition of travel software company ITA several years ago and the launch of Google’s Hotel Finder site, Google has yet to emerge as a force in online travel. That may all be about to change. Bloomberg reported yesterday that Google “is licensing…
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Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to…
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