How voice assistants like Alexa can help marketers reach elderly Americans
Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.
The post How voice assistants like Alexa can help marketers reach elderly Americans appeared first on Search Engine Watch.
How Google Home Hub Can Help Retailers Increase Sales
Intelligent home assistants are a fast-growing technology that makes voice search a new channel for all brands to focus on. Therese Palmere shows how retailers can optimise for voice search and grow their revenue.
Post from Therese Palmere
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
Optimizing for voice assistants: Why actions speak louder than words
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we’ve been dreaming about for decades. But the way that users are interacting with them isn’t just with voice search – it’s with voice commands. How are these different, and what can you do to optimize for them?
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can they ensure they aren’t left behind?
Actions for Google Home: Time for brands to get creative
Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s voice-enabled assistant. As such, it seems timely to showcase some innovative uses of Actions, and also look at how marketers can start to profit from this largely untapped opportunity.
Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners.
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast streaming dongle.