Google’s Shiny New Lead Form Extension
Google’s new Lead Form Ad Extension allow users to click on your ad and submit their details without having to visit your website. Read all about it here.
Post from Blueclaw
Reassess How You Prioritize Your E-Commerce PPC Campaign Builds
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world…
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A few Adwords Extensions here, a few Adwords Extensions There
A walk through some of the extensions available to you via Google AdWords. With these extensions you can push out more relevant information per impression.
Post from Haukur Jarl on State of Digital
A few Adwords Extensions here, a few Adwords Extensions There
How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%
On October 22nd Google announced that ad extensions will now be a factor in ad rank as well as the importance of ad extensions eligibility to display in your ads. As with all algorithm changes no one really knew what this meant for performance or how this was going to affect our PPC campaigns. The initial conversations were that […]
Live @ SMX East: Supercharge Your PPC Results
All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions a…
Mastering PPC: Ad Extension Basics, Part 2
Last week I provided an overview of ad extensions, how they work and their key benefits. Now let’s take a deeper dive into the most popular types of ad extensions currently available, and when you might want to use each format. Location Extensions Most people think of SiteLinks when they think of ad extensions, but […]
Mastering PPC: Ad Extension Basics, Part 1
What are Ad Extensions? Ad extensions are additional features that show with text ads on the SERPs. Ad Extensions are optional features on Google AdWords (google.com) and Bing Ads (bing.com and yahoo.com). Ad Extensions are not available on search partners. Ad Extensions are most often shown with ads in high positions (usually 1-3) but can […]