A detailed guide to optimizing ecommerce product variations for SEO and conversions
Product variations are more than just an ecommerce feature. They give your customers choices, whether it’s size, color, style, or material, while helping your store stand out in competitive search results. When optimized correctly, product variations do more than display available options. They improve the customer experience by making shopping easier. At the same time, […]
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Ecommerce copywriting tips & frameworks that convert [+a free checklist]
Product pages. Ads. Emails. Headlines. Every word you publish either builds momentum or loses it. Great ecommerce copy does more than describe a product. It earns trust, sparks emotion, and clears doubt. Most importantly, it helps someone say yes with confidence. This guide includes 20 practical, proven tips to sharpen your copy across strategy, product pages, […]
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How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively […]
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How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively […]
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LLM SEO Optimization Techniques: (including llms.txt)
How to make your content visible in the age of AI search So, what exactly is LLM Optimization? Well, the answer to that question depends on who you ask. For example, if you ask a machine learning engineer, they’ll tell you it’s all about tweaking prompts and token limits to get better performance from a […]
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Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black Friday
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump from the previous year, and 2025 is shaping up […]
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10 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue
Black Friday isn’t just a sales event, it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required seeing results? But what about […]
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How to prep your Shopify or WooCommerce store for Black Friday before the rush starts
Black Friday is the biggest rush of the year for most ecommerce businesses, and it is right around the corner. The most successful merchants prepare for Black Friday early and follow a structured plan to prepare their stores, ensure visibility, and convert first-time visitors into long-term customers. This guide breaks down your preparation into three […]
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Redesigned Shopify onboarding: thoughtful UX, real impact
Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. A new onboarding, designed with care We’ve simplified the setup process, removed unnecessary […]
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Reasons to choose Shopify as your ecommerce platform
Shopify is one of the most impressive internet success stories. According to BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose Shopify for its ease of use, robust features, scalability, and cost-effectiveness. Let’s go over the main reasons for choosing Shopify. What is Shopify and what does it do? Shopify […]
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10 SEO tips for your Valentine’s Day sale
Valentine’s Day is an interesting shopping event for ecommerce stores. Customers are looking for gifts that help express their love for one another, with flowers, jewelry, and other interesting options. It’s a great opportunity to attract and convert online shoppers. Here are some SEO tips to help make the most of your Valentine’s Day sale! […]
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Marketplace SEO tips to improve product listing visibility
You can sell your products online in many marketplaces, and all these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page SEO is key if you want your product listings to rank in search. What is marketplace SEO? Marketplace SEO is about making a platform with many sellers — like […]
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Google Merchant Center: A guide for ecommerce retailers
Ecommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights on optimizing product listings and […]
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Dropshipping SEO makes your Shopify store successful
Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how to use SEO effectively is crucial if you want to fully take advantage of the opportunities […]
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Improve your Shopify store’s visibility with AI in Yoast SEO
Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful. The role of SEO titles and meta descriptions […]
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The critical role of UX in ecommerce SEO
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]
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7 common technical ecommerce SEO mistakes to prevent
Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps […]
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Using the focus keyphrase for product pages in Yoast SEO
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword […]
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How to write better blog posts for your Shopify store
Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on […]
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Seven huge, yet common SEO mistakes to avoid in 2023
Here are some of the most common SEO mistakes that could be sabotaging your online presence and how to avoid them in easy steps
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