Product identifiers like SKU and GTIN are essential for ecommerce SEO

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you […]

The post Product identifiers like SKU and GTIN are essential for ecommerce SEO appeared first on Yoast.

How to choose a focus keyphrase for product descriptions and categories

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content […]

The post How to choose a focus keyphrase for product descriptions and categories appeared first on Yoast.

How to add global identifiers on variable products with WooCommerce SEO

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want […]

The post How to add global identifiers on variable products with WooCommerce SEO appeared first on Yoast.

How to handle out-of-stock products for ecommerce SEO

As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products properly for ecommerce SEO in your WooCommerce or Shopify store? As in […]

The post How to handle out-of-stock products for ecommerce SEO appeared first on Yoast.

6 reasons why the Yoast SEO Shopify solution will boost your rankings!

Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been […]

The post 6 reasons why the Yoast SEO Shopify solution will boost your rankings! appeared first on Yoast.

7 tips to get more traffic to your Shopify store with SEO

You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting a decent amount of traffic is the hardest part of running an online store. Luckily, SEO can help you bring a […]

The post 7 tips to get more traffic to your Shopify store with SEO appeared first on Yoast.

How to get your Shopify store on Google 

Getting a site online isn’t hard anymore these days. Tools like Shopify aim to make this process as easy as possible. But before you can start thinking about ranking, you need to make sure Google knows your site exists. So, once a site is online, how can you let Google know your site is online? Here, you’ll discover how to get your Shopify store on Google. […]

The post How to get your Shopify store on Google  appeared first on Yoast.

Today we’re officially launching Yoast SEO for Shopify

It’s finally here, the official release of our newest product: Yoast SEO for Shopify. The app that can help Shopify users with the SEO of their online store. Not only can our Yoast SEO app help you optimize product pages in Shopify, but it also helps you write great blog posts in Shopify. Making you […]

The post Today we’re officially launching Yoast SEO for Shopify appeared first on Yoast.

We have big news: Yoast SEO is coming to Shopify!

For over 10 years, Yoast SEO has helped WordPress users all around the world with their SEO. And we’re quite proud to say that with more than 12 million active users, it’s one of the most popular SEO plugins in the WordPress community. We’re not going anywhere, our WordPress plugins will remain one of our […]

The post We have big news: Yoast SEO is coming to Shopify! appeared first on Yoast.

How to write great product descriptions in Shopify

How you describe your product can make or break a sale. A unique product description gives you a chance to stand out from all those stores that use the descriptions provided by the manufacturer. It helps build trust with the audience, taking away any reservations about the product or your Shopify store. Find out how […]

The post How to write great product descriptions in Shopify appeared first on Yoast.