Pinterest Is Bringing Guided Search To Desktop Users In The Next Few Weeks
Pinterest wants to be the search engine that helps people find things that they didn’t even know they were looking for. Two months ago, the company rolled out Guided Search on mobile devices and billed it as a revolutionary way for its users to consume and browse Pinterest, which CEO Ben…
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The Intersection Of Search & Social
Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for…
Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?
All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors,…
SEO & Social Media Alignment
I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo. Everywhere I turn, I find examples: personalized rank results, results…
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How To Optimize For Facebook’s News Feed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed…
Please visit Search Engine Land for the full article.
The Lost Art Of Social Sharing Buttons
Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many website owners agree that sharing buttons are a good thing, not everyone agrees on how to implement them…
Social Tactics For The Search Marketer
Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected. Like our big blue marble, we can all live in separate countr…
5 Free Deep Reputation Management Checking Tools
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that reputation management was pretty straightforward. You could clearly see if those blue links connected to positive content — if so, your reputation was great….
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Is Being Found Part Of Your Social Media Strategy?
Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced b…
The Content Catalyst: How Content Drives Search & Social Synergy
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the incre…
Communicators, Take Note: The Deplorable State Of Social Search Is Changing
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million tweets are shared per day on Twitter and 72 hours of v…
Social Signals Are So Last Week – Use Infographics to Drive Real Leads
There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching…
The Future Of SEO in a Socially Driven World
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine…
Please visit Search Engine Land for the full article.
Optimizing For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in…