Measuring success with UTM tags
Using UTM tags is a great way to understand more about where your traffic is coming from, how users behave, and if these people turn into leads or sales.
Post from Alix Charles
How to create an optimized career page for your website
We look closer at the do’s and don’ts on how to create an SEO optimized career page for your website.
SEO-friendly URLs
The subject is up for much discussion: SEO-friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extras? Could an URL be stuffed with keywords or not? In this post, I’ll explain our take on SEO-friendly URLs and try to elaborate a bit […]
The post SEO-friendly URLs appeared first on Yoast.
How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.
URLs, Crawling, and PageRank; Fundamentals of SEO
URLs are the foundation of the web. Many aspects of usability and search engine crawling and ranking focus on URLs. In this post, Barry Adams explains some of the elements that make URLs so important and why you shouldn’t ignore good URLs for your website.
Post from Barry Adams
Ask Yoast: Bad slug for Arabic URLs
Today’s Ask Yoast will discuss a problem that may be familiar to you if your site is in a non-ASCII language, like Arabic, Persian, Hebrew and many other languages. You work hard to write good, SEO-friendly URLs, so people will click to your website. However, when your site is linked to or shared, for instance […]
The post Ask Yoast: Bad slug for Arabic URLs appeared first on Yoast.
Ask Yoast: Order of categories and subcategories in URLs
It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need […]
The post Ask Yoast: Order of categories and subcategories in URLs appeared first on Yoast.
Ask Yoast: Switching the TLD of your website
There could be a reason why you’d want to switch your top level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would […]
The post Ask Yoast: Switching the TLD of your website appeared first on Yoast.
Ask Yoast: changing URL structure and rankings
If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your […]
The post Ask Yoast: changing URL structure and rankings appeared first on Yoast.
SEO basics: What is a permalink?
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the […]
Domain names and their influence on SEO
We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? […]
The perfect WordPress SEO permalink structure
In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your […]
How to remove www from your URL
At Yoast, we sometimes receive the question how to remove www from your website’s URL – or add it. In this post, I’ll show you how you can enforce either a www or non-www URL by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Does using one or the other […]
Ask Yoast: can I cancel a 301 or 410 redirect?
After creating a redirect, it might happen you’d like to use the URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Reasons for this could be that redirecting that post or page was a mistake, or the post or page contains valuable content again. In […]
Ask Yoast: change URLs when relaunching website?
Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. […]
How to change your WordPress permalink structure
At Yoast, whenever we do a website review, we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites […]
SEO basics: What’s a slug and how to optimize it
In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL […]
SEO best practice guide for URLs
Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL.
Got SEO Basics? 5 Tips To Boost Your Organic CTR
There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page…
Please visit Search Engine Land for the full article.