Is Your Adwords Campaign Hijacking Your Branded SEO Traffic?
A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]
The post Is Your Adwords Campaign Hijacking Your Branded SEO Traffic? appeared first on Local SEO Guide.
Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently…
Please visit Search Engine Land for the full article.
Are Print Yellow Pages No Longer “Local”?
Mike Blumenthal has some nice LocalSEOGuide bait today on print yellow pages usage trends by advertisers entitled “Annual Print YP Death Watch”: “In many categories the ads are for national players. In florists for example there are 2.5 pages and only 1/8 of one page covers truly local florists….The print YP are no longer a […]
The post Are Print Yellow Pages No Longer “Local”? appeared first on Local SEO Guide.