Only 20% Of SEOs Think Search Volume Won’t Change By 2026
The other day, Gartner, a respected research firm, predicted that “traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” So I asked SEOs what they think and only 20% of SEOs …
What’s the Best Strategy for 100 Pre-written Blog Posts?
I see people ask this question several times every year. It almost never changes, except for the numbers. “I’ve written (purchased) [X] blog posts. I’m ready to launch my site. Should I publish them all at once or a few at a time?” I’ll say right now there is no single, universally correct answer (in…
A Simple SEO Strategy Model
There will be times when you think, “I need a new SEO strategy” and you draw a blank. Where should you begin? Also, which strategy do you feel will work better, or at least will be easier to implement? The purpose of the strategy is to help you achieve an objective or a goal. “Making…
SEO For Non-Expert Websites
This is an amalgam of two questions that came up in separate discussion groups. In both situations the people asking for help admitted they have no expertise in SEO or the chosen subject matter (respectively). My reply to the person asking how you optimize for an entirely new niche where you’re not an expect was…
What Do Bing and Google Look for in SEO?
What does Google look for in search engine optimization? Lots of things – and almost nothing. A search engine must assume nothing about the content it crawls. The content should reveal itself to the various components (algorithms, document classifiers, etc.). SEO isn’t about complying with rigid rules, but about helping search engines to find and…
How to Analyze Websites Like Michael Martinez
Finding a good marketing forum to help you with the challenges you face isn’t easy. Some forums won’t allow you to post a link to your Website, which makes it virtually impossible to get good advice from the people visiting the forum. Some forums go even further into making life difficult for you by preventing…
How to Do Keyword Research Like Randy Ray
Michael Martinez asked me to contribute some SEO tips to this blog, and I haven’t written about SEO in a long time. I (reluctantly) said okay. But I wasn’t sure where to start. I finally thought maybe I should start with the same activity I start my SEO activities with: Keyword research. Here’s how to…
10 Minute SEO: What Everyone Should Do and Almost No One Does
What’s the first thing you do when you evaluate a Website’s SEO problem? Now go find a Web forum where someone just asked for help with an SEO problem and give yourself 10 minutes to find the problem. You don’t…
How to Recover from Google Algorithm Updates
Google updates its search system 10-15 times a week. Bing updates its search system maybe 10-20 times per month. Unfortunately Bing is less open about how its search engine works, but we can be sure of one thing: Bing does…
Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
Easy Search Engine Optimization Anyone Can Do
It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars. So I will begin…
The Difference between Knee-jerk SEO and What You Need from Your SEO
Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics. The constant flow of opinion is healthy for the industry. If…
The Difference between Knee-jerk SEO and What You Need from Your SEO
Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics. The constant flow of opinion is healthy for the industry. If…
How to create SEO-friendly content
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you … read more
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you … read more
Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
How Content on Its Own Brings Traffic, Links, and Leads
I have been publishing Websites since August 1996. Although I have worked at improving visibility for sites through all those years, I have never seen content fail to bring traffic, links, and leads. I have even watched spam blogs drive…
You SEO People are Destroying News Websites with Dumb Advice
Dear Kettle: This is the pot. I am calling you black. Here is why. Earlier this year I wrote on Marketing Pilgrim that you should always update your older outbound links. I do this on my Websites because it maintains…
Who Needs to Be Mobile-ready by April 21, 2015?
Since even some mainstream news media sites are now reporting on Google’s April 21 deadline for making Web content “mobile friendly” we can assume that a lot of people outside the usual marketing circles have at least heard about the…