Content doesn’t have to be original to be great
Being creative rarely means starting from scratch; more often than not the best ideas build on previous work. Alongside the release of our latest resource, Creative Ideation for Digital Marketers, we look at different ways to build something new and improved out of existing work. As well as reviewing how others have managed to do […]
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The Difference Between Strategy and Tactics
Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […]
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How to Effectively Use “Banned” or Overused Tactics
Is guest posting really dead? Are directories? Are infographics? Link reciprocation? This post explores how to use these tactics in modern marketing.
Post from Kate Morris on State of Digital
How to Effectively Use “Banned” or Overused Tactics