Outreach: Make every email count
Email outreach is getting harder and harder as people are tired of daily unsolicited emails. Here’s how to generate better results with your email outreach
The post Outreach: Make every email count appeared first on Search Engine Watch.
How to find any journalist’s email for content marketing outreach
Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them. Some journalists’ contact information is harder to reach than others. In this article we look at some hacks for one of the most time-consuming aspects of digital outreach: finding email addresses.
The post How to find any journalist’s email for content marketing outreach appeared first on Search Engine Watch.
How to pitch to top online publishers: 10 Exclusive survey insights
We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online publishers.
The post How to pitch to top online publishers: 10 Exclusive survey insights appeared first on Search Engine Watch.
Annelieke’s Analytics: Email performance in Google Analytics
Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the […]
The post Annelieke’s Analytics: Email performance in Google Analytics appeared first on Yoast.
A/B testing your newsletters
In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing […]
The post A/B testing your newsletters appeared first on Yoast.
How to Use RFM Data Analysis for Best-in-Breed Email Marketing Performance
How do you maximise the value of your email list? A solution could be to combine it with a powerful technique, Recency Frequency Monetary (RFM) analysis
Post from State of Digital Guest Contributor
5 Proven List Building Strategies to Employ in 2017
Here are five proven list building strategies that you can employ in 2017 — each backed up with case studies and research.
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success.
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ!
Improve Social Proof By Generating More Reviews
We know that social proof is increasingly important in the world of ecommerce. How can we leverage it in product reviews in order to boost sales? Find out more from Guy Levine.
Post from Guy Levine
The three Vs of contact data: verify and validate for value
A new report from Informatica is highlighting the importance of clean contact data for marketers.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Seven simple rules for effective email communication and outreach
Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.
The basics of email marketing
Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips […]
Email marketing for your online shop
While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it…
This post first appeared on Yoast. Whoopity Doo!
Improving our (plugin) support
As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only product we sell that doesn’t come with support is our eBook. And even for the eBook you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve…
This post first appeared on Yoast. Whoopity Doo!
How To Play It Cool for More Productive Outreach
Ever met someone who’s trying way too hard to be liked? Someone who’s so desperate to fit in with the cool crowd that they end up more awkward than interesting? Then, worse, they eagerly invite themselves to join the group’s plans for the rest of the night? That’s what most outreach emails read like to […]
Post from Arienne Holland on State of Digital
How To Play It Cool for More Productive Outreach
Productive Marketing: 3 Steps to a Tidy Inbox
Arienne Holland shares her tips and tricks to creating a tidy inbox once and for all, in a few easy steps.
Post from Arienne Holland on State of Digital
Productive Marketing: 3 Steps to a Tidy Inbox
How to Win at Email Lead Generation On Any Budget
The once forgotten digital medium of Email, has been making a huge resurgence in recent times. Find out 5 top methods to help acquire new leads today!
Post from Ned Poulter on State of Digital
How to Win at Email Lead Generation On Any Budget