Google Overtakes Traditonal Media To Become Most Trusted News Source

According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most…

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Glimpses Of The Future: 10 Fringe SEO Predictions For 2015

It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many…

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Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few…

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The War On Links

In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…

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Manual Spam Action Revoked! A Case Study

Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing you shouldn’t do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought…

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Calling All Young Scientists: Google Accepting Submissions For Annual Science Fair

Google announced its annual Science Fair today, calling for project submissions from students worldwide, age 13 to 18. This year’s Google Science Fair grand prize winner will get a trip to Spaceport America in New Mexico to meet the Virgin Galactic team as they prepare for a space flight….

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DeepMind Buy Another Google “Moonshot” Of Sorts

Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or a…

Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search

This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil. On Twitter yesterday Matt asked if…

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Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters

According to a number of news organizations, Google has purchased approximately 15-acres in Palo Alto that include a collection of developed parcels on the 1000 block of East Meadow Circle and a small area of undeveloped space on Fabian Way. While a Go…

Are Google’s Results Getting Too Ad Heavy?

Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…

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Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy

A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the…

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Google Search Rolling Out Nutrition Information On More Than 1,000 Foods

Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more …

German Court Says Google Must Block Libelous Words Added Via Autocomplete Function

In a surprising turn of events, Germany’s top civil court overturned two lower court rulings on a case involving Google’s autocomplete function. According to the ruling, it is Google’s responsibility to block libelous words that appear next to a name via the autocomplete function…

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Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products

Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google…

EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs

The EU released documents this morning that detail Google’s antitrust settlement proposals and explain the Competition Commission’s position on various aspects of the investigation. First here’s what the EU says Google has proposed: Google offers for a period of 5 years to: (i)…

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