Perplexity is betting on creators as AI search’s new distribution layer
Perplexity is putting multimillion-dollar budgets behind creator campaigns as brands increasingly look at creator content as a source of visibility in AI search.
The post Perplexity is betting on creators as AI search’s new distribution layer appeared first on Search Engine Watch.
Google Homepage tests new hover animation on + icon
Google’s homepage is testing a subtle new hover animation on its ‘+’ icon a small but notable tweak to the search experience.
The post Google Homepage tests new hover animation on + icon appeared first on Search Engine Watch.
Google Homepage tests new hover animation on + icon
Google’s homepage is testing a subtle new hover animation on its ‘+’ icon a small but notable tweak to the search experience.
The post Google Homepage tests new hover animation on + icon appeared first on Search Engine Watch.
Google tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.
The post Google tests URL breadcrumbs for sitelinks in sponsored ads appeared first on Search Engine Watch.
Google tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.
The post Google tests URL breadcrumbs for sitelinks in sponsored ads appeared first on Search Engine Watch.
A prompting guide for AI website builders
AI website builders make it possible to go from a blank screen to a live website in minutes. Which is a great option if you want to get your website live, but don’t have the technical skills to get this done yourself. But there’s a catch most people run into: type in a vague prompt, […]
The post A prompting guide for AI website builders appeared first on Yoast.
Google AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by Brodie Clark.
The post Google AI Mode now shows sponsored ads and organic products together appeared first on Search Engine Watch.
Bing tests hiding sitelink descriptions until hovered
Bing is testing hidden sitelink descriptions that only appear when a user hovers over the link, a shift from showing all descriptions by default.
The post Bing tests hiding sitelink descriptions until hovered appeared first on Search Engine Watch.
Google tests Chrome desktop Search with AI Mode from the Windows taskbar
Google is testing a new Chrome desktop Search experience that brings AI Mode, Google Lens, and Windows taskbar access together.
The post Google tests Chrome desktop Search with AI Mode from the Windows taskbar appeared first on Search Engine Watch.
Bing tests Top Picks badges within Shopping ad results
Bing is testing ‘Top Pick’ badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.
The post Bing tests Top Picks badges within Shopping ad results appeared first on Search Engine Watch.
New Site Rank (NSR) – Google’s Site-Wide Quality Engine
Understanding that NSR stands for New Site Rank rather than “Neural” or “Normalized” shifts the strategy from chasing dynamic, page-level AI optimisation to managing an offline, batch-calculated authority ceiling for your entire domain.
Read the full a…
Anthropic merges Claude Cowork into Claude chat
Claude users will no longer need to choose between regular chat and Cowork for more complex tasks.
The post Anthropic merges Claude Cowork into Claude chat appeared first on Search Engine Watch.
New Google Ads Spend Benchmarks feature will put peer pressure on your budget
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should be careful about treating peer spending as a target.
The post New Google Ads Spend Benchmarks feature will put peer pressure on your budget appeared first on Search Engine Watch.
Google Search Profile Badge – How To Add It To Your Site
Google left one thing out of the announcement around the new Search profiles features announced today, you can now add a Search profile badge to your website. This allows users/searchers to follow you directly from your website.
Google lowers Search Profiles to 10,000 followers, giving more publishers a way into Discover
Google has reduced the eligibility requirement for Search Profiles by 90% since June, opening the feature to thousands of mid-sized publishers and creators that were previously locked out.
The post Google lowers Search Profiles to 10,000 followers, giving more publishers a way into Discover appeared first on Search Engine Watch.
Gemini 3.8 Live makes Google Search more useful and clicking websites less necessary
Google is upgrading Search Live’s conversations and language switching, giving publishers another reason to examine what happens to the web links beside its spoken answers.
The post Gemini 3.8 Live makes Google Search more useful and clicking websites less necessary appeared first on Search Engine Watch.
Google introduces Business Agent in YouTube ads that answer back
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and no Shorts placements.
The post Google introduces Business Agent in YouTube ads that answer back appeared first on Search Engine Watch.
OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
The post OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search appeared first on Search Engine Watch.
Google Search Profiles Article Design, Less Followers & Easier Login
Google has updated the Search profiles with a new article design, a single login to manage multiple Search profiles and only 10,000 followers on social platforms are required.
OpenAI Testing Sponsored Agents For ChatGPT Ads
OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents “let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT,” OpenAI wrote.