Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
The post Leveraging customer data and AI to drive ecommerce growth in 2021 appeared first on Search Engine Watch.
How to use XPath expressions to enhance your SEO and content strategy
How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.
The post How to use XPath expressions to enhance your SEO and content strategy appeared first on Search Engine Watch.
Five ways a CRM system improves SEO results
A CRM system aligns perfectly with the goals of an effective SEO strategy. More on data insights, customer experience, content creation, and more.
The post Five ways a CRM system improves SEO results appeared first on Search Engine Watch.
Guide to call tracking and the power of AI for analyzing phone data
An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls.
The post Guide to call tracking and the power of AI for analyzing phone data appeared first on Search Engine Watch.
How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.