Digital Marketing in a VUCA World [REPORT]

We live in increasingly uncertain times and work in a complex industry. COVID-19 made it clear that we live in a volatile, unstable, complex and ambiguous world, as it struck digital marketing agencies with a 40% reduction in the media spend they managed for their clients. It represented the greatest data disruption in digital history. But digital marketing agencies have been on unstable ground for a while as they continuously embrace and adopt artificial intelligence at an accelerating pace involving more automation and less access to data residing in the data bubbles of the largest media owners. Add to this…

Post from Barry Adams