The business value of SEO in 2021: From revenue generation to reputation and retention

As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu discusses highlights seven ways SEO is valuable.

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B2B lead generation using Instagram Stories: Six tips with examples

Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce, Oracle, Slack, and more included.

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Your ultimate guide to lead generation using paid media

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but then they just want to check other options before making a purchasing decision… and never return.  If only you had a […]

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B2B paid search forecast: What to expect in 2021

With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.

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Agency lead generation: How to create white papers that convert

How do you create white papers that actually convert? We share a five-step guide to design papers that will generate leads for your agency.

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How to get more leads on Instagram: 10 Highly effective tactics

Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time.

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SEO case study: How Venngage turned search into their primary lead source

In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.

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Get 2018 started with an updated multi-channel digital marketing strategy

Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.

Killer demand gen strategy, Part 3: Facebook advertising

If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.