What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips to align customer acquisition strategies in 2021.
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Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Victorious’ Director of SEO shares five tips that can benefit your 2020 as well as 2021 holiday marketing strategy.
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How social media influence 71% consumer buying decisions
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.
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Google search trends: People are in search for connection during the lockdown
We’ve done some analysis of Google Trends data to see what people have been searching for during the pandemic.
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Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully in the “new normal”.
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Correlating online behavior to pandemic events and accelerating future digital
Andy Betts shares BrightEdge search insights that highlight how marketers can prepare for new digital normalities.
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Google + Amazon: Data on market share, trends, searches from Jumpshot
“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.
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Luxury marketing search strategy, Part 2: Strategies and tactics
Marketing for luxury goods is a highly competitive space. Here’s a full guide of how to craft SEO strategies and tactics to maximize those results.
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Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions — and how search marketers should therefore think about strategy.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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4 Revealing Facts About How Consumers Search And Buy Online
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to f…
Why Vertical Search Is Threatening Google’s Reign
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior i…