Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
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Using SEO data analytics to identify business gaps
SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021
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Research: The integration of SEO and PR
Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR professionals to discover a detailed, research-driven status update on the integration of SEO and PR in the industry.
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Solving the agency search intelligence gap
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.
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What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity’s VP of Customer Engagement shares email marketing predictions.
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Seven essential enterprise SEO skills to master in 2021
Enterprise SEO will be one of the most viable and viable assets for digital success. Jim Yu, Founder and CEO of BrightEdge shares seven essentials to ace 2021.
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Seven underrated Google Analytics features that boost performance
Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website.
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How to create compelling content based on existing data
Data-focused content doesn’t require as much heavy lifting as people assume. Existing public data sources can translate to compelling content for your brand.
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10 Reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans.
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How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
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Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
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Three tools providing actionable competitive research insight
The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.
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What is Hotjar Used For and How Does it Work?
Hotjar has incredible functionality, with tons of ways to get to know your users better.
Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…
The post What is Hotjar Used For and How Does it Work? appeared first on Seer Interactive.
What is Hotjar Used For and How Does it Work?
Hotjar has incredible functionality, with tons of ways to get to know your users better.
Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.…
The post What is Hotjar Used For and How Does it Work? appeared first on Seer Interactive.
3 Reasons Your Business Needs to Invest in Data Science
ta science is the fundamental area of marketing and broader business intelligence that your business is likely missing out on, and it’s time to fill that gap.
Post from Lee Wilson
SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
The post SEO Power BI Data Cleaning Checklist for URLs appeared first on Seer Interactive.
How to Calculate Your Own Click-Through Rate
Gone are the days of using an “industry standard” click-through rate. While these studies are fantastic information to understand how click-through rate (CTR) varies overall between industries and devices, why are we still using other domains’ data to make calculations that impact our bottom line, when we could use our own data?…
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Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework!
What Will I Learn?
Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients.
As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in your data – empowering you to combine SEO and PPC data sources to uncover new (and profitable!) insights while bringing your teams together to work together towards innovative solutions.…
The post Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework! appeared first on Seer Interactive.
How to Analyze Location Data for Next Level Geo Analysis
Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns.…
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