What SEOs need to know about Baidu in 2017
Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine.
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What SEOs Need To Know About China’s Golden Shield Project
Interested in reaching China’s growing middle-class population? Unlike elsewhere, the search engines aren’t the main arbiters of what people see — you’ll also need to master the Great Firewall, aka the Golden Shield.
The post What SEOs Need To Know About China’s Golden Shield Project…
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The Global SEO & Content Marketing Landscape
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global S…
Shake Up In Chinese Search Market As Engines Merge
In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft’s search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent’s Soso…
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