Programming Note: Offline For Sukkot
This is just a quick note that I will be offline for the Jewish holiday of Sukkot. All stories, social media posts...
3 Simple Ways to Use GSC to Boost Keyword Rankings
A Step-by-Step Guide for Optimizing Existing Keywords Whether you’re a seasoned SEO professional or taking your first go at optimizing the keywords on your website, Google
Google: Content Accuracy Is A Ranking Factor
Gary Illyes from Google said on stage at PubCon that he would consider content accuracy a ranking factor. He said because of YMYL, he would
Google: Some But Not All Algorithms May Trigger Spikes In Crawl Rates
Gary Illyes from Google said yesterday that some baby algorithms may trigger a spike in crawl rates. He said some, not all, of these
Google: We Do Not Have An EAT Score
Google's Gary Illyes cleared up one thing that SEOs have been possibly confused about for some time. There is not single score for EAT.
When parsing ‘Googlespeak’ is a distraction
It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture. Please visit Search Engine Land
Bing Tests Content Submission API Removing Crawling Requirement
Bing announced a pilot, a really early test, for a content submission API. The content submission API takes it a step further than Bing's efforts
Search Buzz Video Recap: Google EAT Scores, Content Accuracy, Bing Content Submission API & Much More
Another busy week, I start it off with the monthly Google webmaster report. Google said there is no such thing as an EAT score. Google
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to
How to Write an Outreach Email: Good vs. Bad Email Examples
One of the most exciting things about being a fashion blogger was when I started receiving blogger outreach emails from brands. This was super exciting:
Celebrating 10 years of Yoast: YoastCon 2020!
There were rumors. People were talking. People were asking questions. And now… we can finally tell you all about the next YoastCon! It’s going to
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Search Engine Land for
Featured Snippets: What to Know & How to Target – Whiteboard Friday
Posted by BritneyMullerFeatured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time.
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company. Please visit Search Engine Land for the full article.
Which service-area business types perform best in local search?
New research from a dataset of 45,000 business across 36 industries that have a physical location were reviewed to answer this question. Please visit Search Engine
New Google Local Discovery: Search by Photos
On mobile, Google is showing a new image based search interface to supplement local keyword searches that show local results based on an image matching
Google showing mobile ‘search by photos’ option in selected local verticals
The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Please visit Search Engine Land for