Google previews MUM, its new tech that’s 1,000x more powerful than BERT
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time. Please
Google: Removing Google Ads Won’t Help You Rank Higher Organically
Google's John Mueller was asked if removing Google Ads and stopping paying Google for search ads would help your site rank better in the organic
Signed Exchange Reports May Come To Google Search Console
Google's John Mueller, I think - I am not 100% sure - hinted that reports for signed exchanges may be coming at some point in
60% Of SEOs Improved Core Web Vitals Prior To Google Page Experience Update
As you know, the Google Page Experience Update is now not scheduled to begin rolling out until mid-June and then take several weeks to roll
Google Indexing API For Jobs Postings: When To Submit Changes
There are only two use cases, currently, for the use of the Google Indexing API. The first is for job postings listings and the second
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
Plus, new updates to social — undo tweets and post to Insta from a browser Please visit Search Engine Land for the full article.
Yoast SEO 16.3: Schema structured data improvements
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that
How Optimizing for Voice Search Will Impact Your SEO Plan in 2021
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or
How To Build a Freelance Management System
Do you manage freelancers? Yeah? Whether you’re managing an external team of freelancers or an internal team (big or small), managing work is easier when
Transferable Skills: How to Get a Job in Digital Marketing Right Out of College
You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in,
ADA Compliance Not A Google Search Ranking Signal
Google's John Mueller confirmed again that Americans with Disabilities Act (ADA) compliance is not a signal Google uses for ranking web pages in Google Search.
Vlog #120: Mike McPeak On Learning SEO On The Job & Hiring An SEM Agency
I chatted with Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel...
Google: Removing Dates On Articles Won’t Stop It From Keeping Time
Google's John Mueller was asked if removing dates from articles would help with search rankings. John Mueller responded to that saying "even when you publish
How to get more actionable insights from your Site Search data
Site Search Reports Google Analytics contains four pre-configured reports for your search data: Overview: Top-level statistics, such as sessions with search, proportion of refinements, and
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don’t miss Search Engine Land’s updated PPC guide Please visit Search Engine Land for the full article.
Programming Note: Offline For Shavout On Monday & Tuesday, May 17th & 18th
This is a programming note that I will be 100% offline Monday and Tuesday...