How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options.
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
Facebook announces four new mobile ad formats
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
A comprehensive guide to advertising on Facebook
Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
How to naturally earn links through PayPal
When your content isn’t getting the traction you want, why not use paid promotion channels to win more exposure and earn links? Kirsty Hulse explains.
Post from Kirsty Hulse
Win More Links to Your Content with Paid Social Promotion
Creating great content is not enough, you need to make sure as many people as possible see it. This is where paid social promotion can come in very handy. Using paid advertising on Facebook, Twitter, and LinkedIn, you can ensure your content is seen widely and increases the chances of earning links.
Post from Laura Crimmons on State of Digital
Win More Links to Your Content with Paid Social Promotion
Stop Paying Facebook – Migrate Your Social Fans into CRM
Migrating your Facebook fans into your database, so you can target them with more relevant offers and content and lower your Facebook advertising costs.
Post from Russell O’Sullivan on State of Digital
Stop Paying Facebook – Migrate Your Social Fans into CRM