Meta ad revenue jumps 27% in Q1 2024
Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Google, Meta and Apple under investigation for uncompetitive practices by EU
The big tech companies could face large fines and may be required to sell off some of their business divisions.
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
Facebook, Instagram and Threads down in ‘global outage’
Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Threads enables post-scheduling in live API pilot, plans to add analytics capabilities
The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales.
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta enhances non-click video ad conversions insights
Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.