SEO basics: What is content pruning?
If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website is not a good look for your business or Google. Did you know that outdated, […]
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Why you should add links to a new post as soon as possible
You write these beautiful blog posts. You put a lot of effort into them. However, it can take a while for Google to pick up on your new blog posts and show them in the search results. So is there any way to speed up that process? Well, links to your post can help. It […]
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Your website needs SEO maintenance!
In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am […]
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Got an old website? Update it and refresh your SEO
Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to get it up to modern standards, and how to update your SEO at the same time. We’ve tried to cover all the main things you […]
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Six HTTP status codes most critical to your SEO success
Understand your site’s critical HTTP codes to recognize errors that demand attention and find opportunities to help improve your SEO.
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Should you keep old content?
Writing a blog post can be a challenge. It is hard work, but afterwards, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Should you keep all of those? In […]
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Complete guide to Google Search Console
Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need to get started taking advantage of it today.
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Ask Yoast: Site migration and rankings
Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from […]
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Crawl efficiency: making Google’s crawl easier
Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend […]
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What is a redirect?
Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from one URL to another URL. That’s when a redirect is needed. A redirect automatically makes a browser go from one URL to another URL. A redirect can point to any other URL: it doesn’t need […]
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Content maintenance for SEO: research, merge & redirect
As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and […]
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Update or delete old content on your site
You should update or delete old content on your site that has become irrelevant over time. It really doesn’t matter if that is due to new insights or truths that align better with your current business, or because you, for instance, stopped selling that specific service. Consider it spring cleaning. Update or even just get rid […]
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Ask Yoast: Publish date on updated articles
Keeping your articles up to date is always a good idea, as it shows to your readers that your site offers current and relevant information. Furthermore, search engines will pick up on changes to your articles, and consider your site alive and up to date. That’s never a bad thing, right? It’s especially important that […]
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What does the redirects manager in Yoast SEO do?
The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all […]
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Ask Yoast: Old static website, move to WordPress?
Imagine, you created a website a few years ago. It’s still out there, but you didn’t make any changes or updates ever since. So, your site probably needs a major – SEO – update. If you have a static website, you might consider to move your site to a CMS, like WordPress. What’s the best choice? […]
How to create a 301 redirect in WordPress
There will be times where you want to redirect visitors to a different part of your website when they visit a particular page or post. Reasons for this can be that you renamed a post and its URL, a page was removed or you want a different page to rank. Redirects in a nutshell The name ‘redirect’ […]
Keep your content fresh and up to date!
How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could well be an even bigger […]
Ask Yoast: why connect GSC with Yoast SEO?
If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. […]
SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be re…