An SEO’s guide to event schema markup

UK based Superb Digital’s Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs’ rich results. 

The post An SEO’s guide to event schema markup appeared first on Search Engine Watch.

Join our first Virtual Webmaster Unconference


While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you might be missing the connection during live events, so we’d like to invite you to join a new event format: the first Virtual Webmaster Unconference, on August 26th, at 8AM PDT!

What is the Virtual Webmaster Unconference?

Because we want you to actively participate in the event, this is neither a normal Webmaster Conference nor a typical online conference. This event isn’t just for you – it’s your event. In particular, the word “Unconference” means that you get to choose which sessions you want to attend and become an active part of. You will shape the event by taking part in discussions, feedback sessions and similar formats that need your input. 

It’s your chance to collaborate with other webmasters, SEOs, developers, digital marketers, publishers and Google product teams, such as Search Console and Google Search, and help us to deliver more value to you and the community.

How does it work?

We have opened the registration for a few more spots in the event again. If you’re seeing “registration is closed”, the spots have filled up already. We may run more events in the future, so keep an eye on our Twitter feed and this blog.



As part of the registration process, we will ask you to select two sessions you would like to participate in. Only the sessions that receive the most votes will be scheduled to take place on the event day, so make sure you pick your favorite ones before August 19th!

As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event. We will let you know by August 20th if your registration is confirmed. Once your registration is confirmed, you will receive the invitation for the Google Meet call on August 26th with all the other participants, the MC and the session leads. You can expect to actively participate in the sessions you’re interested in via voice and/or video call through Google Meet. Please note that the sessions will not be recorded; we will publish a blog post with some of the top learnings after the event.

We have very interesting proposals lined up for you to vote on, as well as other fun surprises. Save your spot before August 19th and join the first ever Virtual Webmaster Unconference!

Posted by Martin Splitt, Search Relations Team

ADworld Experience 2020 Final Program & Special Discount

The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.

Post from Gianpaolo Lorusso

Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset

Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.

The post Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset appeared first on Search Engine Watch.

Google + Amazon: Data on market share, trends, searches from Jumpshot

“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.

The post Google + Amazon: Data on market share, trends, searches from Jumpshot appeared first on Search Engine Watch.